Marketing Assistant

Greater Cleveland Aquarium

General Summary of Qualities

The Greater Cleveland Aquarium is looking for an enthusiastic, self-motivated, detail-oriented, creative, conservation-minded, animal-loving team player to join its 3-person, in-house “agency.” The Marketing Assistant must be a confident verbal communicator and a solid writer. As a part of the Marketing team, s/he may be asked to contribute to a wide variety of traffic-, revenue- and awareness-driving efforts including, but not limited to, public relations, special events, social media, digital marketing, advertising and sponsorship. Some evenings and weekends required.

Responsibilities

Work with the Director of Marketing, Senior Marketing Coordinator and General Manager to develop and implement a marketing plan.
Support the organization’s attendance, sponsorship, partnership, education and awareness objectives.
Set and measure goals, tracking and reporting metrics monthly.
Generate content (social media, blogs, newsletters, videos, etc.)
Track and evaluate guest satisfaction.
Manage annual Passholder program including but not limited to e-communications, renewal notifications, payment processing, Passholder perks and events, and monthly metrics.
Launch, oversee and facilitate Captain NEO Kids’ Club.
Help grow Aquarium’s email subscriber base.
Program the weekly staff communication, soliciting content and keeping contacts current.
Recruit interns.
Research/book/coordinate community outreach events to broaden visibility of the Aquarium.
Manage all Make-A-Wish and similar donation requests, including planning/coordinating experiences, filling out in-kind donation forms and greeting guests when possible.
Other duties as assigned.

Skills, Education & Interests

Excellent communication and writing skills

Experience with database management, photo and video editing software, email programming and/or ticketing software a plus
Social media competence including but not limited to Facebook, Twitter, Pinterest, Instagram, Snapchat and YouTube
Internship or other relevant experience in marketing, membership, group sales, events or related field
BA in marketing, communications, English or related major

Equipment & Software Used

Microsoft Office, KMWare, Adobe, Wordpress and Emma
Digital camera
iPad

To Apply

The Aquarium is an EOE employer. To be considered for this position, send a resume and cover letter to Samantha Fryberger, Director of Marketing, sfryberger@greaterclevelandaquarium.com. No phone calls, please.

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