It has been an exciting time over the past several years to be in the destination and tourism marketing industry. Businesses specializing in tourism have gone through a digital transformation largely because of evolving digital tools and ever-changing consumer behaviors.

This session will dive into the digital marketing ecosystem and define how to measure the successes and opportunities presented for your website. Learn how to leverage tools and platforms to maximize your return and improve website user experiences. Thunder::tech’s experiences and educational approach to this website-focused session will help you understand how to use your analytics and data, teach you user experience best practices and explain how to marry the two to track and report on conversions.

Your Expert Presenter:

As the president of thunder::tech, Jason oversees the growth and expansion of the integrated marketing agency. He works with the account services team to provide strategic planning and counsel for clients. Jason’s specialties include integrated marketing planning and strategy, digital marketing strategy, public relations and communications strategy. He founded thunder::tech’s destination category concentration after exposure to marketing attractions, museums and DMOs. Jason is involved in many community initiatives in the tourism space including trips to Europe to study and exchange ideas with other destinations, and he also works on the Ohio World Heritage PR Committee which is lobbying for UNESCO World Heritage designations for Ohio’s ancient earthworks.

Networking and Tour Opportunity:

After the Focus on Tourism Workshop, attendees are invited to stay for a stillhouse tour and tasting. Sample four different types of whiskey and get a unique behind-the-scenes tour of the facility. Created and crafted in the hearts and hands of the 6th generation, this rare and unique early American distillery brings the flavor of storied American whiskey out of the 1800’s and dares to create a handmade authentic spirit, distinct and relevant for today. Indian Creek Distillery is located on the Staley Mill Farm where it all began two centuries ago. Enjoy the natural beauty of the land and historic surroundings. The Ohio Country Farm Distillery and Tasting Tavern is located on a winding scenic road alongside Indian Creek. Staley Mill Farm is listed on the National Register of Historic Places and their 1818 Grist Mill is Ohio’s oldest original gristmill!

Thank You Education Sponsors and Partners!

Add to Calendar aCLuDhaqizCaPxAftmqF167204 04/10/2018 04/10/2018 true Leverage Your Website to Convert More Travelers Leverage Your Website to Convert More TravelersApril 10 - Indian Creek Distillery, New Carlisle, SW Ohio thunder::tech It has been an exciting time over the past several years to be in the destination and tourism marketing industry. Businesses specializing in tourism have gone through a digital transformation largely because of evolving digital tools and ever-changing consumer behaviors. This session will dive into the digital marketing ecosystem and define how to measure the successes and opportunities presented for your website. Learn how to leverage tools and platforms to maximize your return and improve website user experiences. Thunder::tech’s experiences and educational approach to this website-focused session will help you understand how to use your analytics and data, teach you user experience best practices and explain how to marry the two to track and report on conversions. Your Expert Presenter: Jason Therrien, President, thunder::tech As the president of thunder::tech, Jason oversees the growth and expansion of the integrated marketing agency. He works with the account services team to provide strategic planning and counsel for clients. Jason’s specialties include integrated marketing planning and strategy, digital marketing strategy, public relations and communications strategy. He founded thunder::tech’s destination category concentration after exposure to marketing attractions, museums and DMOs. Jason is involved in many community initiatives in the tourism space including trips to Europe to study and exchange ideas with other destinations, and he also works on the Ohio World Heritage PR Committee which is lobbying for UNESCO World Heritage designations for Ohio’s ancient earthworks. Networking and Tour Opportunity: Indian Creek Distillery and Staley Rye Whiskey After the Focus on Tourism Workshop, attendees are invited to stay for a stillhouse tour and tasting. Sample four different types of whiskey and get a unique behind-the-scenes tour of the facility. Created and crafted in the hearts and hands of the 6th generation, this rare and unique early American distillery brings the flavor of storied American whiskey out of the 1800’s and dares to create a handmade authentic spirit, distinct and relevant for today. Indian Creek Distillery is located on the Staley Mill Farm where it all began two centuries ago. Enjoy the natural beauty of the land and historic surroundings. The Ohio Country Farm Distillery and Tasting Tavern is located on a winding scenic road alongside Indian Creek. Staley Mill Farm is listed on the National Register of Historic Places and their 1818 Grist Mill is Ohio’s oldest original gristmill! Thank You Education Sponsors and Partners! Indian Creek Distillery, New Carlisle, SW Ohio

Details

April 10, 2018

Leverage Your Website to Convert More Travelers

thunder::tech

Indian Creek Distillery, New Carlisle, SW Ohio

Leverage Your Website to Convert More Travelers
April 10 - Indian Creek Distillery, New Carlisle, SW Ohio
thunder::tech

Your Expert Presenter:

Networking and Tour Opportunity:

Thank You Education Sponsors and Partners!