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April 12, 2018

The Impact of Emotions and How They Affect Positive Brand Recall

Madden Media

Lafayette Hotel, Marietta, SE Ohio

The Impact of Emotions and How They Affect Positive Brand Recall
April 12 - Lafayette Hotel, Marietta, SE Ohio
Madden Media

As travel marketers, content is a day-to-day task and crucial for successful marketing campaigns. The challenge is that content strategy is constantly evolving with changing platforms and ways of reaching visitors. A recent study by University of Florida reveals that emotionally impactful storytelling and engaging content leads to positive brand recall and ultimately influences an increased intent to travel. In some cases, the study found a 50% increase in intent to travel. Discover how successful businesses measure the emotional responses of travel consumers, and use this to maximize the connection with your next visitor. When you attend this session, learn the details of this study to shed light on the tactics that will allow you to make the most impact with your content marketing efforts.

You will learn why emotions matter and how they affect positive brand recall, as well as the art of persuasion through narrative transportation. Learn about affordable media techniques and audience development. This session gives you specific examples of engaging audiences with captivating stories, imagery and video. Learn the difference between standard content and amplified storytelling in order to stand out from competition.

Your Expert Presenter:

Howard Tietjen, Partner and Senior Vice President of Partner Engagement, Madden Media

With 30-plus years of real-world experience and a passion for new challenges, Howard has helped Madden Media become true innovators in travel and tourism promotion and economic development marketing. Since joining the Madden team in 2000, Howard has utilized his wide range of interests to excel in many roles, serving as a board member of the Texas Travel Industry Association, CalTravel and the Eric Friedhiem Tourism Institute at the University of Florida. Howard can be seen speaking at conferences across the country, but his true passion is working with industry leaders to bring new ideas, technology and partnerships together and help destinations find solutions for the many challenges they face.

Networking and Tour Opportunity:

The Marietta Castle

After the session, the famous Marietta Trolley will pick up attendees for a tour of The Marietta Castle! While touring, learn about historical topics, such as local Marietta/Washington, Ohio and American history, nineteenth century architecture, the Civil War and more. The Castle was the home of some of Marietta’s most prominent and influential citizens. The property was leased as early as 1808 by a potter and his family, making it one of the earliest pottery manufacturing sites in the entire Northwest Territory. The Gothic Revival house was built in 1855 for $10,000 (equivalent to roughly $275,000 today) and a carriage house was completed just three years later.

Thank You Education Sponsors and Partners!

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