Details
10/14/2016
Vice President, Marketing
AAA Ohio Auto Club
About AAA
AAA is a not-for-profit federation of 42 motor clubs with more than 56 million members and approximately 1,000 locations in the U.S. and Canada. Founded in 1902, AAA is one of the world’s largest membership organizations and one of the most-recognized and trusted brands in the U.S. AAA provides its members convenient access to services and products 24 hours a day, 7 days a week through store locations and internet at AAA.com.
About AAA OHIO AUTO CLUB
The Ohio Auto Club is one of the 42 motor clubs that make up AAA. Founded in 1977, The Ohio Auto Club serves more than 757,000 members with 32 store locations and 10 automotive repair facilities concentrated primarily in the central Ohio region. We offer members a wide variety of services and products through our six business lines:
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Membership |
Automotive |
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Travel |
Insurance |
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Member Discount and Rewards |
Financial Services |
OHIO AUTO CLUB MISSION STATEMENT AND CORE VALUES
Delivering unmatched customer experiences while providing valued products and services to members and clients.
Deliver Unmatched AAA Experiences
Embrace and Drive Change
Be Accountable
Pursue Growth and Learning
Building Relationships through Open and Honest Communication
Support and be and Advocate in the Community
OHIO AUTO CLUB CULTURE
We are a member based organization that prides ourselves on providing exemplary service to maximize member satisfaction. Our environment is one of collaboration, team work and positivity. Ohio Auto Club provides a healthy work/life balance, striving for an atmosphere that concentrates on wellness, productivity and success. We all take part in holding ourselves accountable, individually as well as collectively to stay progressive leaders in supporting our community. Ohio Auto Club stays committed on our daily accomplishments to continue helping our members stay safe and worry free.
OHIO AUTO CLUB BENEFITS
We offer an unmatched benefit package that includes:
401(k) with Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Long Term Disability
Short Term Disability
Flexible Spending Account
Employee Assistance Program
Paid Time Off
Paid Holidays
Free AAA Membership
Associate Discounts
Wellness Program with Incentives
AAA OHIO AUTO CLUB JOB DESCRIPTION
TITLE: Vice President, Marketing (Exempt)
REPORTS TO: Executive Vice President
LOCATION: AAA Ohio Auto Club Headquarters, Worthington, OH
PURPOSE: The Vice President, Marketing is responsible for developing and deploying Ohio Auto Club’s membership, automotive, road side service, insurance, partnership programs and travel marketing strategies and tactical initiatives, as well as brand equity, digital marketing design and content, safety traffic programs, public relations, government affairs, member publications, and marketing supplier relations. This position is responsible for leading the Marketing Team consisting of two Senior Marketing Managers; Senior Manager eBusiness; Senior Public Relations Manager; and Editor and Publisher, Home and Away.
DUTIES, RESPONSIBILITIES, & EXPECTATIONS:
- Leads the development and deployment of marketing strategies and tactics that directly support the long-range strategies and annual objectives to grow membership.
- Translates business line strategies and objectives into actionable marketing strategies and tactics to support profitable growth.
- Provides strategic and day-to-day leadership to the Marketing team with an emphasis on high performance levels, productivity, and collaboration at all levels. Provides associates with the authority, accountability, training, information and resources to achieve their full potential.
- Analyzes membership, market and consumer data, pricing strategies, customer segmentation and competitive intelligence to enhance brand equity. Develops strategies and tactics that support brand awareness and growth.
DUTIES, RESPONSIBILITIES, & EXPECTATIONS:
- Leads the club’s traffic safety advocacy programs, government affairs, and community outreach initiatives.
- Ensures consistency in messaging through all communication channels; web, mobile and social media design and content, media, community outreach, publications, direct mail, literature, and trade show presence.
- Leads the development and execution of organization-wide marketing initiatives to facilitate the distribution of clear and positive messages to associates, members, and the community.
- Leads data driven assessments of marketing tactics to ensure return on investment.
- Establishes and reports marketing key performance indicators to senior management team and business line partners.
- Evaluates marketing tactics on an ongoing basis to ensure achievement of goals. Collaborates with business line leaders to identify necessary modifications to ensure goal attainment.
- Maintains positive working relationships with representatives of AAA National, AAA Clubs across the association, and business line preferred partners.
- Develops the annual Marketing plan and corresponding budget and manages to that budget by monitoring expenses, staffing, financial and marketing metrics.
The above statements reflect the general details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all work requirements that may be inherent in the job.
KNOWLEDGE, SKILLS, & SPECIFIC ABILITIES:
- Bachelor’s degree in Marketing, Business or related field; advanced degree preferred.
- Minimum ten (10) years marketing management experience.
- A track record of driving brand equity in consumer market.
- A deep knowledge of and proficiency in all forms of marketing tactics.
- Publication planning and production knowledge.
- Advertising, print and broadcast media knowledge.
- Consumer marketing research, data analysis and methodology knowledge.
- Strong leadership capabilities with proven track record of building and sustaining high performing teams.
- Experience creating brand and marketing content across multiple applications, channels and business lines.
- Strong negotiation skills with a record of favorable outcomes.
- Strategic mind set with ability to dead day to day issues.
- Advanced planning capabilities coupled with exceptional financial and analytical skills.
- Strong decision making skills and the ability to link business objectives to business activities.
- Impeccable interpersonal and communication skills appropriate to audience and situation.
- Ability to develop short and long term plans and objectives.
- Ability to work with executive management and the Board of Directors.
- Flexibility, creativity, critical thinking, and a positive approach to work.
- Ability to work within established deadlines and budgets.
If you are interested in the employment opportunity please contact:
Patrick Porter
VP, Human Resources
AAA Ohio Auto Club
90 East Wilson Bridge Road
Worthington, Ohio 43085
614-431-7840
