Marketing Manager

Experience Columbus


The marketing manager develops, implements and maintains marketing strategies and activities in direct support of the convention sales, services and membership efforts of the organization.

Major Responsibilities:

  1. Develop and manage sales materials and collateral for Convention Services
  • Work with the Director, Convention Services to concept and develop tools, resources and materials for convention groups to attract and service delegates.
  • Manage and forecast marketing budget in support of Convention Services
  • Facilitate welcome program materials including posters, banners, maps, calendar of events, VIP discounts, etc.
  • Manage electronic group welcomes/calendar of events feeds on downtown screens (ADTV, Nationwide, etc.) and with John Glenn Columbus International Airport
  • Provide pre-promote campaigns and materials as appropriate
  1. Support Convention Sales efforts in conjunction with Director of Marketing
  • Update, edit and proof print and electronic marketing materials to support convention sales’ production goals, such as collateral, presentations, bid book and other materials
  • Assist with quarterly direct mail programs, as needed
  • Compile content and deploy bimonthly ‘Make It Columbus’ enewsletter
  • Produce and deploy convention sales customer and prospect email invitations within CRM system
  • Track convention trade print ad placements, coordinate artwork to meet publication deadlines, process and distribute invoices internally and to external co-op partners
  • Support convention sales trade show planning and implementation of graphics, collateral, pre- and post-show communications
  • Support Make it Columbus initiatives, including updates to
  1. Develop and manage materials and collateral for Membership Department:
  • Consult and assist the membership department with marketing programs to support sales production and retention
  • Produce/manage production of sales and marketing tools (e.g. invitations, sales campaigns, retention materials, orientation handbook, etc.)
  • Represent marketing/communications/interactive at quarterly new member orientation
  • Oversee promotional support programs with and for members

Other Responsibilities:

  • Manage the productivity of marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Manage marketing relationships with external partners, including Short North Arts District, Arena District, German Village, and others vital to downtown/convention package development and promotion
  • Provide support for CTA and EDD programs
  • Write and submit blog articles
  • Attend Experience Columbus and member functions, as necessary
  • Facilitate CTA classes when available

Education and Experience:

  • A four-year degree from an accredited college or university in marketing, communications, public relations or related field required. 
  • 5 years of demonstrated experience in marketing development and management required.
  • The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.

Competencies and Skills:

  • Exceptional attention to detail
  • Able to think strategically then implement programs
  • Track record of positive results with marketing programs
  • Highly organized, with the ability to handle multiple priorities and effective time management skills
  • Demonstrated writing, editing and verbal communication skills
  • Possess team orientation and ability to work collaboratively
  • Thorough working knowledge of Microsoft Office products and the Internet
  • Graphic design skills desirable; knowledge of Photoshop, Illustrator and InDesign a plus

    If you are interested in applying, please apply online here. Please no phone calls.

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