Details
 

02/15/2017

Marketing Manager

Experience Columbus

Summary:

The marketing manager develops, implements and maintains marketing strategies and activities in direct support of the convention sales, services and membership efforts of the organization.

Major Responsibilities:

  1. Develop and manage sales materials and collateral for Convention Services
  • Work with the Director, Convention Services to concept and develop tools, resources and materials for convention groups to attract and service delegates.
  • Manage and forecast marketing budget in support of Convention Services
  • Facilitate welcome program materials including posters, banners, maps, calendar of events, VIP discounts, etc.
  • Manage electronic group welcomes/calendar of events feeds on downtown screens (ADTV, Nationwide, etc.) and with John Glenn Columbus International Airport
  • Provide pre-promote campaigns and materials as appropriate
  1. Support Convention Sales efforts in conjunction with Director of Marketing
  • Update, edit and proof print and electronic marketing materials to support convention sales’ production goals, such as collateral, presentations, bid book and other materials
  • Assist with quarterly direct mail programs, as needed
  • Compile content and deploy bimonthly ‘Make It Columbus’ enewsletter
  • Produce and deploy convention sales customer and prospect email invitations within CRM system
  • Track convention trade print ad placements, coordinate artwork to meet publication deadlines, process and distribute invoices internally and to external co-op partners
  • Support convention sales trade show planning and implementation of graphics, collateral, pre- and post-show communications
  • Support Make it Columbus initiatives, including updates to makeitcolumbus.com
  1. Develop and manage materials and collateral for Membership Department:
  • Consult and assist the membership department with marketing programs to support sales production and retention
  • Produce/manage production of sales and marketing tools (e.g. invitations, sales campaigns, retention materials, orientation handbook, etc.)
  • Represent marketing/communications/interactive at quarterly new member orientation
  • Oversee promotional support programs with and for members

Other Responsibilities:

  • Manage the productivity of marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Manage marketing relationships with external partners, including Short North Arts District, Arena District, German Village, and others vital to downtown/convention package development and promotion
  • Provide support for CTA and EDD programs
  • Write and submit blog articles
  • Attend Experience Columbus and member functions, as necessary
  • Facilitate CTA classes when available

Education and Experience:

  • A four-year degree from an accredited college or university in marketing, communications, public relations or related field required. 
  • 5 years of demonstrated experience in marketing development and management required.
  • The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.

Competencies and Skills:

  • Exceptional attention to detail
  • Able to think strategically then implement programs
  • Track record of positive results with marketing programs
  • Highly organized, with the ability to handle multiple priorities and effective time management skills
  • Demonstrated writing, editing and verbal communication skills
  • Possess team orientation and ability to work collaboratively
  • Thorough working knowledge of Microsoft Office products and the Internet
  • Graphic design skills desirable; knowledge of Photoshop, Illustrator and InDesign a plus

    If you are interested in applying, please apply online here. Please no phone calls.