Details
04/03/2017
Marketing and Design Specialist
Gervasi Vineyard Destinations
Position Summary
The Marketing & Design Specialist will market and promote all venues on behalf of GV Destinations to grow the brand and increase overall business for Gervasi Vineyard and The Twisted Olive. The primary focus is on the creation, design, and implementation of all marketing materials to promote restaurant dining, Gervasi wines and winery, tourism, overnight stays, private events, and special events for GV Destinations on a local, regional and national level. Secondary focus includes online updates for special events, promotions and web store sales.
Essential Duties and Responsibilities
- Serve as primary graphic designer for all print and digital advertising, promotional materials, brochures and graphics related to GV Destinations.
- Graphics in InDesign & Illustrator to include:
- Print and digital ads, and promotional materials for branding and special events
- Event promotional graphics (logo, tickets, signage, web marketing, etc.)
- Graphics for website, social media and e-newsletters
- Menus for all restaurants on property (Bistro, Piazza, Crush House, Twisted Olive)
- Property signs (directional and promotional) and other miscellaneous items
- Office Stationary (envelopes, letterhead, business cards, thank you cards, etc.)
- Gift cards, Loyalty cards or other specialty cards
- Custom Wine Labels
- Serve as liaison to external advertising/graphics departments for all print, digital and electronic media advertising to meet deadlines.
- Coordinate printing of brochures, promotional materials, signs, menus, office stationary with printing companies; maintain inventory within each category.
- Create content, update and maintain primary pages on GV & TTO websites for marketing and special events.
- Create and post blog articles on websites to help promote different events or features
- Design and implementation of weekly e-newsletters to promote special events. Assist in creation/distribution of area focused e-newsletters including Marketing, Cucina, Marketplace, Wine Club, Cruise-In, and Press Releases.
- Maintain e-newsletter lists and database for GV & TTO.
- Maintain and update third party websites on behalf of GV specifically for wedding and overnight business.
- Maintain event calendars and update event information on GV & TTO websites and community event calendars for on-site and off-site special events.
- Manage web store including: adding new products, editing current products, and monitoring orders.
- Schedule professional photography sessions for marketing and assist photographer with staging and shoots.
Supportive Functions
- Collaborate with Director of Sales & Marketing and Event Sales Specialists in regard to sales efforts and new business development as a member of the Sales & Marketing Team.
- Attend and work off-site events, trade shows, conferences and seminars as to build the brand, sell event space, develop new business, and network with business professionals.
- Assist On-line & Community Brand Manager with social media coverage as needed.
- Performs other duties as assigned by GV Management.
Qualification Standards
Education: Bachelor Degree preferred. Focus and concentration in marketing, graphic design, sales.
Experience: Focus within the realm of graphic design, marketing and promotions. Knowledge in Illustrator and InDesign required.
Skills: Very creative, goal-oriented, strong organizational skills, effective communicator, ability to multi-task, team player.
Grooming: All Employees must maintain a professional, neat and clean appearance (specific standards available).
Schedule: Average 40 – 45 hours a week. (May include some evenings and Saturdays as needed.)
This is a new position within the Marketing Department. Interested applicants should submit a resume, along with salary requirements, and letter of intent directly to ncardinale@gervasivineyard.com. Applicants should also complete an online application accompanied by their resume at http://gms.applicantstack.com/x/openings-gervasi.
