The Perfect Pitch

The Perfect Pitch:
Media Training for the Ohio Tourism Industry

We all know the power of having your attraction, business, event or community featured in national, statewide, or even local magazines, newspapers and broadcast outlets. But, how do you get your story out there? How do you attract media coverage?

It's all about the story.
Your story is competing for coverage. You need to invest the time to identify potential angles for the greatest impact. Learn how to effectively present your story.

Build relationships with journalists.
Reporters are people, too. Learn how to develop a lasting, mutually beneficial professional relationship.

Understand the press cycle. 
You're not going to get coverage if you send out a press release the day before an event. Learn about appropriate lead times.

Help them tell your story.
The media must maximize the reach of their stories through multiple distribution channels with a minimal investment of resources. Learn how making storytelling tools, such as video and audio, available to reporters makes your story more attractive to cover.

Join OTA on June 2 & 3 for The Perfect Pitch, a two-day media training workshop for the Ohio tourism industry.

Whats Your Story






Event Details:
June 2 & 3, 2015


CSCC Library
Columbus Hall
Mount Vernon Ave.
Columbus, OH 43215

Two-Day Cost:
OTA Members:
One-Day Cost:
OTA Members:
June 2 - $110
June 3 - $75
June 2 - $135
June 3 - $100

Similar media-training events often cost $1000+

Discounted Lodging:
Red Roof Inn Downtown Columbus

111 E Nationwide Columbus, OH 43215
Rate: $80 + Tax
Code: OTA615
To book: 
Call (800) RED-ROOF

Workshop Objectives:

After completing this workshop, participants will be able to:

  • Write strong, actionable media releases
  • Use proper writing mechanics
  • Create a cohesive media strategy
  • Develop a comprehensive media kit
  • Prepare for interviews
  • Structure effective responses to questions

Who Should Attend?

This workshop is designed for:

  • Destination Marketing & PR Professionals
  • Individuals interested in transitioning to a PR role
  • PR Professionals who need to update their skills
  • Museums. attractions, festivals & fairs, vineyards, campgrounds
  • Anyone who would benefit from developing strong media-relations skills.
Day One (June 2)
Instructor-Led Writing Lab
10 a.m. - Noon
This session will equip attendees with an understanding of the mechanics and best practices of developing a media release. The instructor will focus on grammar, syntax and construction, as well as word choice and incorporating storytelling elements. 

Presented by:
Steve Kaczmarek, Columbus State Community College
Group Project | Prepare Your Media Kit
1 - 3:30 p.m
Small group, hands-on workshop to develop media releases, media strategy and media kit. Groups will be presented with a case study to evaluate, develop and present together. Media panelists will be on hand to provide feedback as the group works on the project.
Project Evaluation & Panel Discussion
2:30 - 3:30 p.m.
A panelist of media professionals will share their experiences and provide you with best practices for developing strong relationships with the media.

Media Panelists:
Jarrod Allen, Reporter, 610 WTVN, iHeartRadio
Tamara Brown, Public Relations Manager, TourismOhio
Susan Glaser, Travel Editor, The Plain Dealer
Rochelle Young, Executive Producer, WBNS 10TV
Day Two (June 3)
Deliver Your Message: Effective Interview Skills
9 - 11:30 a.m.
This session will prepare you to package and deliver your organization’s message. Learn to be ready for spontaneous, on-the-spot interviews and how to prepare for live interviews happening in the midst of a event.

Participants will discuss best practices; review tips and techniques for effective interviews; and observe – and participate in! – mock live TV interviews. Handouts with summaries and helpful tips will be available for all participants. 

Participants will learn:
  • How to prepare responses/messages for on-the-spot interviews where questions may not be known in advance
  • How to manage questions that are “off subject”
  • The format and length of effective responses for media interviews
Presented by:
Beth Whelley, Senior VP, Fahlgren Mortine

Thank You to Our Education Sponsors



Steve Kaczmarek
Columbus State
Steve teaches journalism, public relations, and business communication. He has worked for the Ohio History Connection and Nationwide in addition to co-authoring the textbook Business Communication: Building Critical Skills.
Tamara Brown
Public Relations
Tamara is the public relations manager for TourismOhio. She leads the Office’s efforts to generate media coverage and awareness of Ohio as an exciting and vibrant tourism destination in an effort to attract travelers from across the country and beyond.
Susan Glaser
Travel Editor
The Plain Dealer
As the primary travel writer for The Plain Dealer &, Susan focuses on regional travel topics. She also writes about consumer travel issues related to the airline industry and covers Destination Cleveland.
Jarrod Allen
610WTVN iHeartRadio
Jarrod is a radio-news reporter with 610WTVN and iHeart Radio. He covers travel-related news across the state, with his stories heard on radio stations in almost every radio market in Ohio. Jarrod also has experience as a news director and on-air TV reporter.
Beth Whelley
Senior VP
Fahlgren Mortine
Beth is a highly sought after media training coach. She has worked with clients with varying levels of experience and from a range of industries, whether preparing spokespeople for specific interviews of general background in interview preparation. 
Rochelle Young
Executive Producer
Rochelle has 20 years of experience as a TV news producer in major markets such as New York City, Cleveland and Columbus. In her current role, she manages long-form specials, political and election coverage, and community service projects.