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June 28, 2018

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM): What’s the Difference and What’s Important

Ripple Effect Interactive

The Cincinnati Art Museum, SW Ohio

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Search Engine Optimization (SEO) vs Search Engine Marketing (SEM): What’s the Difference and What’s Important
June 28 - The Cincinnati Art Museum, SW Ohio 
Ripple Effect Interactive

When visitors are looking to book their next trip, many rely on search results to help guide their decisions. Whether your website pulls organically on sites like Google (SEO) or you pay to get your website or product in front of visitors in the search results (SEM), it is important to consider where and when to allocate your marketing budget toward search results versus working to organically pull up when an individual is planning their next trip. This session is for those who want to demystify search engine marketing and search engine optimization in order to get a firm grasp of digital opportunities. Learn the necessary basics and best practices of when to pay for online ads and when to improve your website for page-one positioning through natural search. This session also includes free SEO website analysis and a toolkit. Whether your goal is to implement your own online strategy or to be better prepared when speaking with your agency, this session will teach you how to move forward in an often complicated digital environment. Free tools and case studies will be offered alongside real-time website audits to help you build your digital channels today.

Your Expert Presenter:

John Daters, Director of Digital Strategy, Ripple Effect Interactive

John Daters is director of digital strategy at Ripple Effect, a local digital marketing company and website development company located in Cleveland, Ohio, and an extension of Great Lakes Publishing. John began his career as a content manager on Colorado.com, the official tourism website for the state of Colorado. Since his travel and tourism origins, John has worked to improve the presence of MetroHealth, one of the largest hospitals in Northeast Ohio, and led the strategic rebuild of Cleveland Metroparks’ entire digital footprint from the ground up. Prior to Ripple Effect, John was Director of SEO for Fathom in Independence, OH. There, his clients included multinational corporations with digital presence across the globe, as well as local companies looking to expand their digital efforts in all business environments.

Networking and Tour Opportunity:

The Cincinnati Art Museum

After the Focus on Tourism Workshop, attendees are invited to stay for a personalized tour of Italian Baroque masterpieces in the special feature Cagnacci: Painting Beauty and Death. This includes a discussion on paintings by seventeenth-century artists Guido Cagnacci and Bernardo Strozzi. Parking and general admission to our venue is free for attendees. Located in scenic Eden Park, the Cincinnati Art Museum features a diverse, encyclopedic art collection of more than 67,000 works spanning 6,000 years. In addition to displaying its own broad collection, the museum also hosts several national and international traveling exhibitions each year.

Thank You Education Sponsors and Partners!

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