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April 30, 2019

Why You? The Content, The Channels, and The Strategy Behind Online Engagement

Focus on Tourism Workshop

Toledo Zoo, Toledo, OH

65% of internet users view video content when choosing a destination and nearly 60% of business/leisure travel arrangements are made online.

It’s critical in today’s market to understand your audiences’ behaviors, know how to effectively articulate your brands value, position your messaging, create effective content assets, and know what digital channels to drive engagement through.

Do you have a strategic plan in place? Does your “why statement” attract the right audience? Learn how to define your audience, create the right message through video content, and how to amplify your marketing efforts by understanding how to push your targeted video content through effective digital channels.

For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops.

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2019-04-30 2019-04-30 America/Detroit Why You? The Content, The Channels, and The Strategy Behind Online Engagement 65% of internet users view video content when choosing a destination and nearly 60% of business/leisure travel arrangements are made online. It’s critical in today’s market to understand your audiences’ behaviors, know how to effectively articulate your brands value, position your messaging, create effective content assets, and know what digital channels to drive engagement through. Do you have a strategic plan in place? Does your “why statement” attract the right audience? Learn how to define your audience, create the right message through video content, and how to amplify your marketing efforts by understanding how to push your targeted video content through effective digital channels. For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops. Toledo Zoo, Toledo, OH