July 22, 2020
Webinar: 11 Content Marketing Changes to Make in a Coronavirus World
Jacquie Chakirelis, Quest Digital Marketing
Online Webinar (Must Register)
Webinar: 11 Content Marketing Changes to Make in a Coronavirus World | Jacquie Chakirelis, Quest Digital Marketing
July 22, 10 a.m. EST
Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. Now more than ever, content marketing could possibly be your best option to nurture your relationship with everyone engaging with your brand. But you cannot just continue with your regular strategy, content, and cadence. What works is different. What people want is different. Even the images we used in our marketing only a month ago are now irrelevant. All of your imagery, all of your video, all of your copy needs to be reviewed. We need to put images of high fives, handshakes and hugging on the shelf for now and find authentic and agile visual content that is sensitive to the challenges we face today. We'll consider 11 changes to your content marketing strategy to help you continue and possibly increase engagement during the pandemic. We'll spotlight how some brands have stepped up to provide helpful and creative content for their users. Key Takeaways: 1. Find out simple tools to find relevant content ideas. 2. Explore ways to use your website content differently. 3. New ideas to spotlight your customers and partners with content challenges.
Jacquie is a Keynote Speaker on several topics including content marketing, customer experience, digital media, social media and female entrepreneurship. Her recent speaking events include the following: Content Marketing World, 7 Content Habits to Build Customer Loyalty, Sept 2019 Web Association, Why You Can't Ignore User-Generated Content, March 2019 Content Marketing World, Female Entrepreneurs and User-Generated Content, Sept 2018 Association for Fund Raising Professionals Email Communications Makeover, Aug 2018 Female Entrepreneur Summit, Keynote, Social Media, Oct 2017 Content Marketing World, Content Inc., Workshop Sept 2017, 2016 Jumpstart, StartUp ScaleUp, Personal Branding Masterclass Aug 2016 Ohio Association of Travel and Tourism, Digital Marketing Tactics Oct 2016 INTERACT Ohio, Native Advertising April 2016.