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May 1, 2019

10 Reasons Google Hates Your Website

Focus on Tourism Workshop

Greystone Event Center, Wayne County, OH

As destination marketers, you spend a good amount of money and a lot of time trying to woo visitors to your destination. One of the main ways you do this is through an online presence. You labor over your audience to ensure you’re showing them the best version of your location, while still ensuring your members have equal and effective representation online. But did you know there’s another audience that you may not be considering that is equally, if not more, important for online success – Google.

You can have the most beautifully arranged and carefully crafted website custom built to entice visitors to your destination, but if you aren’t making Google happy, you’ll never reach your audience in numbers that really matter. Google is very particular in what it wants out of a website, and if you aren’t making Google happy, you’ll lose out to competitor destinations who know the secrets and are playing by Google’s rules.

In this seminar, you’ll learn the most common mistakes we see when working with destination marketing websites. You’ll find out why Google may hate your site and what to do about it. If you can make Google happy your site will flourish online and your destination will reap the rewards.

In the afternoon, we’ll explore what we’ve learned and experiment with different concepts to see what works and what doesn’t with your website. It promises to be an engaging exercise with lots of takeaways you can implement right away.

For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops.

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2019-05-01 2019-05-01 America/Detroit 10 Reasons Google Hates Your Website As destination marketers, you spend a good amount of money and a lot of time trying to woo visitors to your destination. One of the main ways you do this is through an online presence. You labor over your audience to ensure you’re showing them the best version of your location, while still ensuring your members have equal and effective representation online. But did you know there’s another audience that you may not be considering that is equally, if not more, important for online success – Google. You can have the most beautifully arranged and carefully crafted website custom built to entice visitors to your destination, but if you aren’t making Google happy, you’ll never reach your audience in numbers that really matter. Google is very particular in what it wants out of a website, and if you aren’t making Google happy, you’ll lose out to competitor destinations who know the secrets and are playing by Google’s rules. In this seminar, you’ll learn the most common mistakes we see when working with destination marketing websites. You’ll find out why Google may hate your site and what to do about it. If you can make Google happy your site will flourish online and your destination will reap the rewards. In the afternoon, we’ll explore what we’ve learned and experiment with different concepts to see what works and what doesn’t with your website. It promises to be an engaging exercise with lots of takeaways you can implement right away. For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops. Greystone Event Center, Wayne County, OH