Reports To: Marketing and Sales Director
Position Type: Full-time Exempt
Summary of Position
Responsible for maintaining a constant and positive presence for Shores & Islands Ohio(S&IO) on all beneficial and approved social media sites. This position may require availability outside of regular business hours, including evenings, weekends, and holidays, to respond to time-sensitive social media activity and engage with online communities in real-time. Flexibility is key, as the Social Media Manager will need to adapt to breaking news, campaigns, and scheduled posts that align with our audience's engagement patterns. This is a full-time annual exempt position with full benefits, reports to Marketing and Sales Director.
Duties & Responsibilities
Manage a constant and positive presence for Shores & Islands Ohio on social media sites, including Facebook, Twitter, Instagram, Tik Tok, and other similar community sites as determined by the Director of Marketing and Sales; posting on relevant blogs, and seeding content into social applications as needed.
Ensure that Shores & Islands Ohio is presenting key content, at an appropriate frequency, on the sites that appeal to our target market segments.
Become an advocate of the Shores & Islands Ohio in social media spaces, engaging in dialogues and answering questions where appropriate.
Work with the Marketing and Sales Director and advertising agency of record to create a comprehensive and thorough social media strategy that helps to define programs that use social media marketing techniques to increase visibility, partnership, and traffic across all Shores & Island Ohio brands and channels.
Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media. Explore new and alternative ways to leverage social media activites ('marketing R&D') and make recommendations to the Marketing and Sales Director for possible implementation.
Research and evaluate social media influencers and coordinate activities with those we choose to engage with.
Strategize incorporating relevant social media techniques into all Shores & Islands Ohio products and services. Regularly communicate insights gained from social media monitoring to the Marketing and Sales team to help evolve the team’s strategies in a timely fashion.
Measure the impact of social media on the overall marketing efforts.
Assist in the creation, monitoring and updating of the Marketing and Sales team’s promotion calendar and strategy.
Work with Public Relations Manager on the management of the Shores and Islands blog and podcast, including assisting with guest blog posts, photos, etc. if needed.
Work with Group Sales team to socially welcome groups, meetings, events, and conventions to the area.
Maintain a well-informed, working knowledge of the attractions and services available in Shores & Islands Ohio, act as a liaison between these entities and the visitor.
Represent the S&IO at area functions and attend out-of-town meetings, seminars and travel shows as required.
Maintain a professional working relationship with all other personnel to ensure a unified and effective promotional effort and assist with staff activities as needed as part of the team.
Assist the Visitor Services with dissemination of information, walk-in visitors, calls and additional tasks as needed.
Other duties as assigned by the President and/or the Marketing and Sales Director.
Qualifications
Physical Demands
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.