Marketing Manager

Experience Columbus

Summary:

The marketing manager develops, implements and maintains marketing strategies and activities in direct support of the convention sales, services and membership efforts of the organization.

Major Responsibilities:

Develop and manage sales materials and collateral for Convention Services

Work with the Director, Convention Services to concept and develop tools, resources and materials for convention groups to attract and service delegates.
Manage and forecast marketing budget in support of Convention Services
Facilitate welcome program materials including posters, banners, maps, calendar of events, VIP discounts, etc.
Manage electronic group welcomes/calendar of events feeds on downtown screens (ADTV, Nationwide, etc.) and with John Glenn Columbus International Airport
Provide pre-promote campaigns and materials as appropriate

Support Convention Sales efforts in conjunction with Director of Marketing

Update, edit and proof print and electronic marketing materials to support convention sales’ production goals, such as collateral, presentations, bid book and other materials
Assist with quarterly direct mail programs, as needed
Compile content and deploy bimonthly ‘Make It Columbus’ enewsletter
Produce and deploy convention sales customer and prospect email invitations within CRM system
Track convention trade print ad placements, coordinate artwork to meet publication deadlines, process and distribute invoices internally and to external co-op partners
Support convention sales trade show planning and implementation of graphics, collateral, pre- and post-show communications
Support Make it Columbus initiatives, including updates to makeitcolumbus.com

Develop and manage materials and collateral for Membership Department:

Consult and assist the membership department with marketing programs to support sales production and retention
Produce/manage production of sales and marketing tools (e.g. invitations, sales campaigns, retention materials, orientation handbook, etc.)
Represent marketing/communications/interactive at quarterly new member orientation
Oversee promotional support programs with and for members

Other Responsibilities:

Manage the productivity of marketing plans and projects
Monitor, review and report on all marketing activity and results
Manage marketing relationships with external partners, including Short North Arts District, Arena District, German Village, and others vital to downtown/convention package development and promotion
Provide support for CTA and EDD programs
Write and submit blog articles
Attend Experience Columbus and member functions, as necessary
Facilitate CTA classes when available

Education and Experience:

A four-year degree from an accredited college or university in marketing, communications, public relations or related field required.
5 years of demonstrated experience in marketing development and management required.
The organization requires all employees to obtain and maintain their Certified Tourism Ambassador™ (CTA) designation.

Competencies and Skills:

Exceptional attention to detail
Able to think strategically then implement programs
Track record of positive results with marketing programs
Highly organized, with the ability to handle multiple priorities and effective time management skills
Demonstrated writing, editing and verbal communication skills
Possess team orientation and ability to work collaboratively
Thorough working knowledge of Microsoft Office products and the Internet
Graphic design skills desirable; knowledge of Photoshop, Illustrator and InDesign a plus

If you are interested in applying, please apply online here. Please no phone calls.

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