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Top Travel Experiences Likely to be Sought-After

How can you incorporate concepts into your experiences and messaging?

Travel Marketing Webinar Insights

There’s growing optimism and a strong desire for travel.

Based on research patterns and conversations with readers, Melissa Luebbe, publisher of Midwest Living, shared information on consumer attitudes, as well as expectations for future travel demand during “Consumer Insights and Communication in COVID Times,” the first in a series of travel marketing webinars hosted by the Ohio Travel Association and Heartland Travel Showcase.

During this week's webinar, she shared findings on content most in demand right now, tips for marketing based on travelers’ expectations and reactions, travel patterns to anticipate this summer, and insights into what changes in traveler behavior and demand are likely to linger.      

Some of the most interesting findings relate to the near-term travel demands we should anticipate. Some – such as multigenerational travel and the desire for local ‘everything’ – aren’t new but are being accelerated. Others – such as those celebrating pride and resilience - are being shaped by our pandemic experiences.   

Among those travel experiences likely to be most sought-after this summer and fall?   

Attendees during this week's webinar then met online May 14 to share ideas and brainstorm ways to implement strategies based on what they learned.

Please join us for future Travel Marketing Education Webinars. Learn more here. Registration includes link to the archived webinar, copy of presentation decks and a Community Chat with industry colleagues the following day to talk about what we learned.   

Thank you to our sponsors for making this webinar series possible. 

Midwest Living

LocaliQ Columbus

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