In today’s fast-paced world, travel and tourism related businesses are always looking for new and innovative ways to stand out above their competitors. Enter Artificial Intelligence, a game-changing technology that has rapidly become a necessary tool for your business success. In this talk, Ray Waite with Lighthouse Force will take you on a journey to demystify AI technology by explaining the fundamentals and future direction, and then guide you on how to get started by mapping your unique business needs to what AI can offer.