05/12/2023
Updates 05/12/2023: Ohio's Travel Industry and Current Travel Research
AMERICAN TRAVELERS REPORT ON RV LEISURE TRIPS, IF THEY WOULD USE CHAT GPT AND PERCEPTION OF TRAVEL
Key Findings from Longwoods International, fielded April 26:
- When asked if in the last 12 months American adults took an RV on a leisure trip:
- 48% of respondents said yes, they have taken a road trip but not with an RV.
- 12% of respondents said yes, they have taken my own RV on a road trip.
- 8% of respondents said they rented an RV to go on a road trip.
- 28% of respondents said they have not taken a road trip in the last 12 months.
- American adults were also asked what they have done on a road trip in the last 12 months. Responses included worked remotely (35%), attended a conference (25%), attended a business meeting in person (24%) and none of these listed (47%).
- With Chat GPT, an artificial intelligence chatbot technology developed by research company Open AI, on the rise, American adults were asked how likely they are to use Chat GPT during the planning process for their next trip:
- 14% said they are very likely to use Chat GPT during their trip planning process.
- 18% said they are somewhat likely to use Chat GPT during their trip planning process.
- 15% said they are neither likely nor unlikely to use Chat GPT during their trip planning process.
- 8% said they are somewhat unlikely to use Chat GPT during their trip planning process.
- 18% said they are unlikely to use Chat GPT during their trip planning process.
- 27% said they do not know what Chat GPT is.
- As for perception of travel, American travelers reported that traveling with friends and family brings them closer together (79%). They also appreciate travel more after living through COVID-19 travel limitations and restrictions (65%).
FINANCIAL CONCERNS CONTINUE TO BE A DECIDING FACTOR FOR TRAVELERS. AMERICAN TRAVELERS REPORT ON FEELINGS OF ENJOYMENT WHILE TRAVELING PRE-PANDEMIC TO NOW
Key findings from Destination Analyst, fielded April 16-21:
- Financial concerns have continued to be the biggest factor when planning a trip over the last 13 months. When asked for their predictions on how they will feel financially a year from now, American travelers:
- 46% said much better or better off.
- 39% said just about the same – neither better off nor worse off.
- 14% said much worse or worse off.
- Though inflation continues to stay in traveler’s minds, Americans’ have continued to maintain their devotion to traveling. More than 37% of Americans have researched travel ideas online and 17% have booked in the last week.
- American travelers were asked to compare their feelings of enjoyment immediately before the pandemic to now.
- 25% said they feel traveling is much more or more enjoyable.
- 39% said they feel travel is neither more nor less enjoyable.
- 34% said they feel travel is less or much less enjoyable.