Updates 01/19/2024: Ohio's Travel Industry and Current Travel Research

SOJERN SHARES TOP THREE TRENDS ON UNDERSTANDING AND REACHING YOUR AUDIENCE IN 2024

Key findings from The Drum, published Jan. 16:

2023 had both optimism and obstacles, with new challenges like inflation, global conflict, and the massive technology shift of generative artificial intelligence (AI).
It is important for marketers to understand their traveling’ audiences and identify the best places to reach them.
Though consumers want personalization, they also want privacy. In 2024, Google cookies will disappear, leaving marketers without a key tool used to understand how users react to ads, yet, 71% of consumers expect personalization.
Sustainability is no longer a trend but a must, and companies will need to go deeper to meet greater consumer demand and government regulations. ‘Slow travel’ is gaining steam, emphasizing the importance of connecting travel experiences with local communities and the environment.
Experiences matter more than mass consumption, with Millennials and Gen Z spending 80% on services and 20% on goods. The experiences market in travel is valued at $320 Billion.