09/27/2024
09/27/2024: Ohio's Travel Industry and Current Travel Research
AMERICANS ARE EXCITED TO PARTICIPATE IN FALL ACTIVITIES. POLITICAL REPUTATIONS OF DESTINATIONS ARE STARTING TO HAVE AN IMPACT ON TRAVEL DECISIONS.
Key findings from Longwoods International, fielded Sept. 11:
- A steadiness remains for travelers, with 91% of Americans having travel plans in the next six months, the same as in August.
- Financial situations and transportation costs impacting travel decisions also remain the same as August with 28% of respondents saying personal financial situations would greatly impact their decision to travel in the next six months and 23% of respondents saying transportation costs would greatly impact their decision to travel in the next six months.
- Though concerns on transportation costs remain steady, 20% indicated gas prices would greatly impact their decision to travel in the next six months, down from 22% in August.
- Inflation impacting Americans decision to travel has also gone down from 30% in August to 28% in September.
- Political reputation of a destination is starting to play a role in influencing Americans decision to travel to a location:
- In September, 45% said political reputation does not influence their travel decisions, compared to 43% in July 2024.
- In September, 25% said political reputation does influence their decision but is not the main deciding factor, compared to 23% in July 2024.
- As for what fall events Americans plan to participate in, they are eager to visit friends and family (65%), take a road trip (46%), visit a nation or state park (32%), view fall foliage (29%), and attend a festival (21%).