Updates 02/28/2025: Ohio's Travel Industry and Current Travel Research

INTENT TO TRAVEL DROPS SINCE FEBRUARY. CULTURE, FOOD AND MUSIC IMPORTANT FOR DOMESTIC TRAVELERS. PERSONAL FINANCES A CONCERN AMONG TRAVELERS.

Key findings from Longwoods International, fielded Feb. 4:

88% of American travelers confirmed they have plans for the next six months. This is a decline from 93% in Feb. of 2024.
American travelers gave their perceptions of cultural richness for US domestic travel:
- 61% agreed there is a diverse range of cultural food and music to experience.
- 57% agreed America is a good place to explore different cultural traditions.
- 50% agreed America is a good place to engage in the local art scene.
American travelers prioritize visiting historical landmarks (62%), traditional cuisine (52%), museums (46%), destinations with rich local culture (40%), and cultural events and festivals they can participate in (33%).
Americans prioritize a fun time (20%), rest (20%), and new experiences (16%) for leisure travel.
Concern for personal financial status has increased by 3% from Jan. 2025. 57% of Americans feel this greatly impacts their decision to travel in the next six months. Other concerns in this category include:
- Transportation costs (54%).
- Inflation (52%).
- Gas prices (47%).