03/28/2025
Updates 03/28/2025: Ohio's Travel Industry and Current Travel Research
WITH EARTH DAY LESS THAN A MONTH AWAY, AMERICANS ARE SHARING THEIR THOUGHTS ON SUSTAINABLE TRAVEL AND HOW MUCH THEY WOULD PAY TO LOWER THEIR CARBON FOOTPRINT.
Key findings from The Vacationer, fielded on March 2nd:
- Nearly 82% of American adults report they intend to travel once or more during the summer of 2025.
- When asked how important sustainable, or environmentally friendly, travel is to them, 29% said it is very important, 53% said it is somewhat important, and 18% said it is not at all important.
- Overall, more than 82% of American adults say sustainable travel is very or somewhat important to them, equating to 212 million people according to the latest census. Of these 212 million people:
- 87% of those who identify as female said it was very or somewhat important.
- 76% of those who identify as male said it was very or somewhat important.
- American adults want to make more eco-friendly decisions when planning travel, but only if it does not inconvenience them (52%). However, some will make the conscious decision even if it does inconvenience them (23%).
- Regarding what is most important when American adults are booking travel:
- 60% said cost is most important.
- 36% said time and convenience are most important.
- 5% said sustainability and carbon footprint are most important.
- Americans also reported how much more they would be willing to spend if it meant lowering their carbon footprint. The results show: $0 (29%), less than $50 (29%), between $50 and $250 (27%), between $250 and $500 (11%), and over $500 (4%).