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May 27, 2020
10:00-11:00AM

Webinar: Covid-19 Marketing Response Planning

Dan Janes, Madden Media

Online Webinar (Must Register)

Webinar

Webinar: COVID-19 Marketing Response Planning | Dan Janes, Madden Media

May 27, 10 a.m. EST

Cost: $30

Learn more and register here

Summary:
With the changes forced upon the travel industry, many are asking when and how should we market again to our travelers. In order to bring some data and insight to these questions, Madden has developed a Travel Intent Index that takes into account information from a variety of sources including media platforms, travel websites, and search trends from Google. The goal for this index is to bring insights, share intelligence to help you make decisions, and position you to be ahead of others in returning visitors back to your business or destination. In addition to observations from the index, Madden’s experts will share insights into changes in consumer media consumption, media recovery planning phases and market reorientation.

About Dan:
Dan is the CEO of Madden Media, a destination marketing agency focused on increasing visitation, travel, and tourism for communities across the country. Madden uses innovative, technology-driven marketing strategies to provide solutions for partners. We know travel is transformative for individuals and communities and our team is proud to impact the growth of communities by creating personalized, immersive stories that connect people to places. Dan is a successful entrepreneur and early-stage investor. Dan co-founded, 42six Solutions, a Big Data and Analytics company that was acquired by Computer Sciences Corporation. Following the acquisition, Dan became active as an investor and member of Desert Angels and Arch Partners. Dan’s breadth of experience includes being a West Point graduate, former Army Officer, working inside of a large government agency, building a big data technology company, and growing technology offerings in a publicly traded company.

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2020-05-27 10:00:00 2020-05-27 11:00:00 America/Detroit Webinar: Covid-19 Marketing Response Planning Webinar: COVID-19 Marketing Response Planning | Dan Janes, Madden MediaMay 27, 10 a.m. ESTCost: $30Learn more and register here Summary:With the changes forced upon the travel industry, many are asking when and how should we market again to our travelers. In order to bring some data and insight to these questions, Madden has developed a Travel Intent Index that takes into account information from a variety of sources including media platforms, travel websites, and search trends from Google. The goal for this index is to bring insights, share intelligence to help you make decisions, and position you to be ahead of others in returning visitors back to your business or destination. In addition to observations from the index, Madden’s experts will share insights into changes in consumer media consumption, media recovery planning phases and market reorientation.About Dan:Dan is the CEO of Madden Media, a destination marketing agency focused on increasing visitation, travel, and tourism for communities across the country. Madden uses innovative, technology-driven marketing strategies to provide solutions for partners. We know travel is transformative for individuals and communities and our team is proud to impact the growth of communities by creating personalized, immersive stories that connect people to places. Dan is a successful entrepreneur and early-stage investor. Dan co-founded, 42six Solutions, a Big Data and Analytics company that was acquired by Computer Sciences Corporation. Following the acquisition, Dan became active as an investor and member of Desert Angels and Arch Partners. Dan’s breadth of experience includes being a West Point graduate, former Army Officer, working inside of a large government agency, building a big data technology company, and growing technology offerings in a publicly traded company. Online Webinar (Must Register)