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June 17, 2021
11:00AM-12:00PM

Webinar: Thriving in a New Season of Travel and Technology

Online Webinar (Must Register)

Click Here to Register

Presented by Ellyn Thorson, LocaliQ

Session Description:
We couldn't be more thrilled that there is once again life, opportunity and fun in the travel and tourism industry. After an incredibly challenging year for you, we are anxious and prepared to give you tools, ideas and tangible takeaways to tackle summer travel and beyond. Being realistic about the fact that there is a "new normal" when it comes to travel, we will utilize market research and data aggregation software to dive deep into the minds of travelers, helping you to understand what is important to them when choosing a travel destination and activities. Along with a pivotal year for the travel industry, it has been an equally pivotal year in the tech industry. We are seeing a shift in how marketers need to participate in major ad platforms to make the most out of their campaigns, from adapting to Apple’s iOS14 tracking prompt roll-out in early January, to understanding the new structure behind Google’s removal of the third-party cookie. As an award-winning Google Premier Partner, Facebook Ad Tech Specialty Partner, and most recently, a Snapchat Sales Partner, we have developed personal relationships with these major ad platforms to adapt our tech stacks accordingly and minimize risk for our clients with these major changes. We hope to equip you with ideas to incorporate these key points into your marketing efforts while also focusing on moving forward, taking your messaging to the next level by incorporating new data, insights, and technology.

About the Presenter:
Ellyn works alongside a group of fantastic group of marketing professionals to drive local and regional business growth. She researches a particular group of people in order to understand their drives and aspirations, then determine a creative strategy to show them why something they are unfamiliar with may be worth their time to invest in.

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2021-06-17 11:00:00 2021-06-17 11:00:00 America/Detroit Webinar: Thriving in a New Season of Travel and Technology Click Here to Register Presented by Ellyn Thorson, LocaliQ Session Description:We couldn't be more thrilled that there is once again life, opportunity and fun in the travel and tourism industry. After an incredibly challenging year for you, we are anxious and prepared to give you tools, ideas and tangible takeaways to tackle summer travel and beyond. Being realistic about the fact that there is a "new normal" when it comes to travel, we will utilize market research and data aggregation software to dive deep into the minds of travelers, helping you to understand what is important to them when choosing a travel destination and activities. Along with a pivotal year for the travel industry, it has been an equally pivotal year in the tech industry. We are seeing a shift in how marketers need to participate in major ad platforms to make the most out of their campaigns, from adapting to Apple’s iOS14 tracking prompt roll-out in early January, to understanding the new structure behind Google’s removal of the third-party cookie. As an award-winning Google Premier Partner, Facebook Ad Tech Specialty Partner, and most recently, a Snapchat Sales Partner, we have developed personal relationships with these major ad platforms to adapt our tech stacks accordingly and minimize risk for our clients with these major changes. We hope to equip you with ideas to incorporate these key points into your marketing efforts while also focusing on moving forward, taking your messaging to the next level by incorporating new data, insights, and technology. About the Presenter:Ellyn works alongside a group of fantastic group of marketing professionals to drive local and regional business growth. She researches a particular group of people in order to understand their drives and aspirations, then determine a creative strategy to show them why something they are unfamiliar with may be worth their time to invest in. Online Webinar (Must Register)