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April 4, 2019

Gaining a Competitive Advantage Through Attraction and Rentention of Talent

Focus on Tourism Workshop

Mother Stewart's Brewing Company, Springfield, OH

Regardless of whether you are a museum, attraction, hotel, DMO, winery or any other business in our sector, your business brings a product or service to market. In our case, most of the time that product is an experience. People (your employees) provide your organization with the greatest competitive advantage. In addition, employees are typically your most expensive line item on the budget. It is, now more than ever before, critical for businesses to invest in methods, practices and endeavors that seek to attract and retain the talent needed to compete in the marketplace.

Here’s what you will learn:

  • Creative recruitment sources and practices to get applicants to your door
  • Ideas for benefits designed to be both affordable and relevant for employees 
  • Compliance responsibilities for the mid-sized to smaller organization
  • Advantages in the attraction and retention of talent 

Over and over again, we hear that finding enough workers is among the top challenges facing our industry. In the afternoon, we’ll take a closer look at what OTA is seeing and doing related to industry-specific employment issues impacting our attractions, hotels, DMOs, restaurants, museums, and virtually every other sector of the industry.

As part of the afternoon, we’ll spend some time crafting career pathways which can be used in working with educators and others in the future. Joining us in the afternoon will be Kayla Mickens from the Ohio Department of Education to talk about the Ohio Means Jobs Career Readiness Seal and how the Ohio Travel Association is working with her office and the Governor’s Office for Workforce Transformation on linking our valuable front line jobs and this program. Plan to learn a lot, talk a lot and do a lot as we explore travel industry employment opportunities.

Here’s what you will learn:

  • Career Readiness Seal as a way to make your jobs even more attractive for young workers
  • What the Ohio Travel Association has learned about the tremendous value of our jobs, as well as what we are doing to attract more talent to our jobs
  • Challenges our industry faces when recruiting talent, and what we can do about it
  • Pending policy issues that could impact our workforce

For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops.

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2019-04-04 2019-04-04 America/Detroit Gaining a Competitive Advantage Through Attraction and Rentention of Talent Regardless of whether you are a museum, attraction, hotel, DMO, winery or any other business in our sector, your business brings a product or service to market. In our case, most of the time that product is an experience. People (your employees) provide your organization with the greatest competitive advantage. In addition, employees are typically your most expensive line item on the budget. It is, now more than ever before, critical for businesses to invest in methods, practices and endeavors that seek to attract and retain the talent needed to compete in the marketplace. Here’s what you will learn: Creative recruitment sources and practices to get applicants to your door Ideas for benefits designed to be both affordable and relevant for employees  Compliance responsibilities for the mid-sized to smaller organization Advantages in the attraction and retention of talent  Over and over again, we hear that finding enough workers is among the top challenges facing our industry. In the afternoon, we’ll take a closer look at what OTA is seeing and doing related to industry-specific employment issues impacting our attractions, hotels, DMOs, restaurants, museums, and virtually every other sector of the industry. As part of the afternoon, we’ll spend some time crafting career pathways which can be used in working with educators and others in the future. Joining us in the afternoon will be Kayla Mickens from the Ohio Department of Education to talk about the Ohio Means Jobs Career Readiness Seal and how the Ohio Travel Association is working with her office and the Governor’s Office for Workforce Transformation on linking our valuable front line jobs and this program. Plan to learn a lot, talk a lot and do a lot as we explore travel industry employment opportunities. Here’s what you will learn: Career Readiness Seal as a way to make your jobs even more attractive for young workers What the Ohio Travel Association has learned about the tremendous value of our jobs, as well as what we are doing to attract more talent to our jobs Challenges our industry faces when recruiting talent, and what we can do about it Pending policy issues that could impact our workforce For more information, visit https://ohiotravel.org/aws/OHTRV/pt/sp/leadership_workshops. Mother Stewart's Brewing Company, Springfield, OH