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Industry Insights

06/21/2024: Ohio's Travel Industry and Current Travel Research

06/21/2024: Ohio's Travel Industry and Current Travel Research

AAA projects 70.9 million travelers will travel 50 miles or more for the fourth of July, increasing 8% from 2019. Most will be traveling by car. Visiting friends and family, visiting beaches, taking a road trip, and exploring cities top the list for summer travel activities for Americans.

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06/14/2024: Ohio's Travel Industry and Current Travel Research

06/14/2024: Ohio's Travel Industry and Current Travel Research

More than 73% of American travelers are planning to vacation at least once over the next three months with nearly 30% planning a leisure trip for the Fourth of July. Connected TV forecasts 9.5% growth annually, raising the bar for ad spend by 2028; global marketers feel confident in their ROI; social media continues to dominate for ROI.

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05/31/2024: Ohio's Travel Industry and Current Travel Research

05/31/2024: Ohio's Travel Industry and Current Travel Research

American travelers plan to spend more on travel in the next 12 months with hybrid workers anticipating spending the most. Travelers also share if they are using ad-supported platforms.

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