Education and Events
True NORTH Workshops
In today's competitive landscape, prioritizing guest satisfaction is no longer optional – it's the foundation of continued success. While many businesses focus on equipping their front-line employees with guest service standards, achieving truly exceptional and lasting guest satisfaction requires a much deeper commitment: a fundamental transformation of the entire organizational culture. This shift forces the engagement and buy-in of every employee, from leadership to individual contributors.
The True NORTH Guest Experience™ train-the-trainer workshop, created by the Ohio Travel Association, is offering FIVE workshops across the state of Ohio, creating a movement to address the critical need for exceptional guest satisfaction in the travel industry. This one-of-a-kind program goes beyond surface-level guest service training, focusing on how to cultivate a deep-rooted culture of guest empowerment and care throughout an entire organization and its partner network.
Here's a Breakdown of What the Workshop Entails:
To its core, the True NORTH Guest Experience™ workshop is a strategic investment for travel and tourism professionals who understand that creating truly exceptional guest experiences – the kind that fosters loyalty and advocacy – requires a deep and wide-ranging commitment to a guest-centric culture driven from the top down and embraced by everyone.
Workshop Dates, Locations, and Investment:
All workshops will begin at 10:00 a.m. and end at 2:30 p.m. Registrations opens at 9:30 a.m. Space is limited!
- Wednesday, May 28 at COSI in Columbus
- Thursday, June 26 at the Cambridge/Guernsey County VCB office in Cambridge
- Thursday, July 31 at the Hilton Toledo Downtown in Toledo
- Wednesday, August 27 at the Hampton Inn & Suites in Wilmington
- Wednesday, September 10 in Canton (location to be announced)
This transformative workshop includes True NORTH workbook, tools and resources. Lunch and drinks will be provided.
- Members: $125/person
- Non-Members: $185/person
Don't miss this opportunity to revolutionize how your organization approaches guest experience. By investing in this train-the-trainer program, you'll gain the expertise and resources to cultivate a truly guest-centric culture, turning everyday interactions into opportunities to build lasting loyalty and advocacy. The impact will not only be felt by your valued guests but will also significantly contribute to the long-term health and growth of your business.
