Education and Events
Wanting to learn the latest in marketing? Want to hear more about new tools to reach your customers?
Look no further! OTA produces a series of travel marketing powercasts each year. These training tools keep you and your staff updated and informed on some of the latest techniques. Information about the 2024 series will be available soon, but for now, you can still access two recordings from last year.
How to Elevate your Social Media Presence
Monday, July 24 from 11 a.m. - 12 p.m.
Presented by: Brandy Gleason, Gleason Media, LLC
Social media, we love it, and we hate it, but one thing we do know for sure is that it works, and it organically reaches people far beyond what we could have imagined. In this fast-paced presentation, Brandy will help you identify your audience, prioritize your platforms, create B roll content that will resonate with your followers, and work with influencers.
How to Leverage Data to Reach, Persuade, and Convert the Modern Meeting Planner
Tuesday, June 20 from 11 a.m. - 12 p.m.
Presented by: Sarah Chen & Seth Orozco, Sojern
While leisure travel has fully recovered and is exceeding pre-pandemic levels, the meetings and conventions segment is still in recovery and has drastically changed. The reality is that there is a new normal that's here to stay and it is critical to understand the new landscape and use this information to your advantage. In this presentation, you will learn about Sojern's unmatched capabilities to target the Meetings, Incentives, Conventions, and Events (MICE) segment, and takeaways that can help drive business to your destination.
