Complete Story
04/14/2014
TourismOhio Launches 2014 Campaign
By: JEREMY MYERS, Communications Manager
jeremy@ohiotravel.org
Columbus (4/14/14) - TourismOhio announced the roll-out of the 2014 advertising campaign, Too Much Fun For Just One Day, with television advertising beginning today in 14 regional markets. The campaign makes use of additional funding provided through the new TourismOhio funding model, expanding media buys by nearly two full months for 2014.
According to TourismOhio, the media buy for 2014 will top $4 million, an increase of $2 million, or double the 2013 campaign. Too Much Fun For Just One Day will run in strategic markets from April through the end of July 2014.
The Too Much Fun For Just One Day campaign proved successful in 2013, capturing a 15 to 1 return on investment (ROI). The campaign focuses on converting day trips to overnight stays. Research from TourismOhio shows that people who stay overnight in Ohio spend approximately three times more than day trippers.
The campaign will make use of a single 30 second television spot (above), featuring images of Hocking Hills, Lafayette Hotel, the Ohio State Fair, the Wilds, Marblehead, Dublin Irish Festival, Ohio Village, Valley Gem, National Museum of the USAF, Cincinnati Reds, Rock & Roll Hall of Fame + Museum, and Amish Country, to name a few. Too Much Fun For Just One Day will be broadcast during popular shows such as The Big Bang Theory, Modern Family, American Idol and Good Morning America, in 13 regional markets strategically identified by TourismOhio for the campaign.
Explaining the need to expand the existing campaign and build upon the momentum, Mary Cusick, Chief of TourismOhio, stated "People are planning spring and summer trips right now, so this is the time when we need to be delivering our message.
"There is no shortage of experiences and affordable getaways to be had in Ohio," Cusick continued.
Additional media buys will include print and digital publications, with print ads running in 14 regional markets and digital advertising appearing on popular websites, including Pandora, Weather Bug, Hulu, and Spotify.
Click Here to read the press release from TourismOhio
2 Comments
Ken Bryan on Sunday 06/01/2014 at 05:23 PM
I am sorry to say that this is not worth whatever amount of money was paid for this add. The singers are not together for most of the harmonys.....the tune is very weak....and the video is just as weak. In this great state,there are many more people with skills to put a good add together........unless this sub-par ,out-of-tune commercial represents the best Ohio can come up with ? How much did this mess cost,who approved it, and I cannot help but think the writers/singers must be related to someone....they certainly couldn't earn a living in the real market. I am ashamed of Ohio.
Nick Zadow on Thursday 06/12/2014 at 10:54 AM
Did anyone actually listen to this before approving it? The spotify add is one of the worst I have ever heard. It sounds bizarre and I can't even tell what the girl at the end is saying.
