WE ARE OTA
Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.
Six Key Advancements That Could Change Marketing
Technology trends constantly change, opening up new opportunities for the travel industry. PokémonGo, an augmented reality experience, happened overnight, allowing for increased revenue for businesses that leveraged the opportunity. Learn about six key advancements that are beginning to gain momentum including, 3D printing, artificial intelligence, virtual reality, augmented reality, robots and drones based upon a PWC Global report.
Interview with Melissa Luebbe, National Travel Director and Speaker at the Ohio Conference on Travel
Melissa Luebbe, National Director of Meredith Travel Marketing, and former member of the U.S. Travel Association Board of Directors, is an industry leader in content marketing. With a background in research and understanding how travelers make purchasing decisions, she will be discussing the results of a survey of nearly 13,000 female travelers at the 2016 Ohio Conference on Travel. Melissa will be speaking on the topic, “Redefining the Female Traveler, with Generational Insights.” Get a sneak peak of the topic below, and make sure that you are registered for the 2016 Ohio Conference on Travel.
Nature-based tourism has become a huge component of the travel industry. On Aug. 3, OTA members and partners learned about the many ways they can work together with Ohio Department of Natural Resources (ODNR) staff by visiting the Resources Park at the Ohio State Fair. Attendees even discussed new ways that they can partner, while also learning about the experiences and opportunities available to their businesses.