TO Info 2



Planning for a Larger Table

OTA Vision for the Future Focuses on our Powerful Industry

Your OTA board met last week for its annual planning retreat. Although the room only held 26, there was a general feeling that there were many more present, because we spent a lot of time reviewing the OTA membership survey where you voiced your thoughts and opinions.

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Join NowRepresenting Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.

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OTA Membership Survey Results

Ensuring Your Needs Are Met

The Ohio Travel Association board of directors and staff take our work seriously and your input even more seriously. Thank you for taking the time to share your thoughts about OTA programming, events, resources and opportunities offered this past year through the 2016 OTA Membership Survey. As OTA plans for 2017, your insight is used to guide the organization in the New Year.


Collaboration: Bakeries and Butler County Visitors Bureau

Using Existing Assets to Create New Experiences for Visitors

Through partnership, a small idea snowballs into a new product. For the Butler County Visitors Bureau, a unique idea turned into a tasty trail full of donuts, not to mention sales. In a continued OTA series, we explore how bakeries and a local CVB came together to bring visitors a unique experience. More than 4,600 people have completed the trail since it launched in 2016. Approximately 50% of those completing the trail live outside of Butler County, and 26% of these out-of-towners were visiting Butler County for the first time. Hear from Tracy Kocher, Director of Marketing for Butler County Visitors Bureau, on how to make collaboration thrive.


Vikings: Beyond the Legend Exhibit. Discover How This Exhibit was Produced Through Collaboration Both Locally and Internationally

Get the Behind-the-Scenes Look

Through collaboration, partnership and creativity, the Cincinnati Museum Center staff produced a new 15,000-square-foot attraction within the museum. With more than 500 artifacts from the Swedish History Museum and a 122-foot-long ship, Cincinnati Museum Center has brought the world of the Vikings alive with Vikings: Beyond the Legend exhibit. The exhibit features the Roskilde 6 ship, the only artifact from the National Museum of Denmark and the first-ever appearance in the United States. Hear from Ann Hobing and Dave Duszynski, with Cincinnati Museum Center, as you get the behind-the-scenes look at what it takes to produce an incredible attraction.

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