TO Info 2



Planning for a Larger Table

OTA Vision for the Future Focuses on our Powerful Industry

Your OTA board met last week for its annual planning retreat. Although the room only held 26, there was a general feeling that there were many more present, because we spent a lot of time reviewing the OTA membership survey where you voiced your thoughts and opinions.

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Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.

Latest News


Travel Technology Trends to be Closely Monitored

Six Key Advancements That Could Change Marketing

Technology trends constantly change, opening up new opportunities for the travel industry. PokémonGo, an augmented reality experience, happened overnight, allowing for increased revenue for businesses that leveraged the opportunity. Learn about six key advancements that are beginning to gain momentum including, 3D printing, artificial intelligence, virtual reality, augmented reality, robots and drones based upon a PWC Global report.


Interview with Melissa Luebbe, National Travel Director and Speaker at the Ohio Conference on Travel

Melissa Luebbe, National Director of Meredith Travel Marketing, and former member of the U.S. Travel Association Board of Directors, is an industry leader in content marketing. With a background in research and understanding how travelers make purchasing decisions, she will be discussing the results of a survey of nearly 13,000 female travelers at the 2016 Ohio Conference on Travel. Melissa will be speaking on the topic, “Redefining the Female Traveler, with Generational Insights.” Get a sneak peak of the topic below, and make sure that you are registered for the 2016 Ohio Conference on Travel.


Industry Members Learn About ODNR's Resources

Nature-based tourism has become a huge component of the travel industry. On Aug. 3, OTA members and partners learned about the many ways they can work together with Ohio Department of Natural Resources (ODNR) staff by visiting the Resources Park at the Ohio State Fair. Attendees even discussed new ways that they can partner, while also learning about the experiences and opportunities available to their businesses.

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Experience Columbus


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Cincinnati USA Convention & Visitors Bureau


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Cincinnati USA Convention & Visitors Bureau


VIP Site Coordinator

Cincinnati USA Convention & Visitors Bureau