WE ARE OTA
Representing Ohio’s $42 billion tourism industry, the Ohio Travel Association (OTA) brings the industry together to create change, stay on top of trends, and increase sales. Our members include all sectors of Ohio’s tourism industry, including attractions, museums, hotels, destination marketing organizations, restaurants and suppliers.
Use New Features to Reach Your Audience
Since unveiling in Oct. 2010, Instagram became one of the fastest-growing and popular social media platforms, and it shows no sign of slowing down. Within the first five years or so, Instagram remained true to its intended purpose: photo sharing. However, with competition rising, Instagram has unveiled several new features within the last year to combat those of Snapchat, an equally popular platform in competition with Instagram. In the last few months, Instagram has launched several new and exciting functions. All of these functions can help you grow your business, expand your audience and keep up with their technological demands. Here are the new features and what you need to know to navigate them.
Creativity, Relationships, Product Development and Altruism
Partner. Partner. Partner. We are all familiar with the mantra. Many times, travel businesses partner to bring new and unique experiences to their guests and customers. This doesn’t mean it’s easy. Some partnerships are hard to work out or seem farfetched, but unlikely pairings create more unique experiences. Here are a few suggestions on how to connect with business partners to create new relationships, expanding your market and boosting profits.
Celebrating and Engaging Staff in a Unique Way
The relationship between staff and community partners is important, and the practice of that relationship proves beneficial to the work of an organization. The Cincinnati Art Museum did just that with the employee-based exhibition, “Employed: A Staff Art Exhibition,” where they collaborated with staff, who submitted their own art to be shown in the museum. Whether you are a large business or a small organization, there is almost always a creative opportunity to involve staff or community partners with the work you do. You could even implement a small gallery of employee artwork in your own office to forge even stronger relationships. We spoke with Jill Dunne, Marketing and Communications Director, and Erin Geideman, Design and Marketing Assistant, who also contributed her photography to the exhibition. Both told us about the process of collaborating with employees to produce a unique opportunity, showcased in front of tens of thousands of visitors.