May 13, 2020
Webinar: Consumer Insights & Communication in COVID Times
Melissa Luebbe, Midwest Living/Meredith Travel Marketing
Online Webinar (Must Register)
Webinar: Consumer Insights & Communication in COVID Times | Melissa Luebbe, Midwest Living/Meredith Travel Marketing
May 13, 10 a.m. EST
Summarizing information from a cross-section of research surveys, including Meredith Corporation’s first-party data, consumer sentiments will be presented to help travel marketers and those providing experiences understand the necessity of blending current consumer needs with their value proposition. Travel marketing best practices and future travel predictions will be shared to help move your brand forward as we look ahead to summer 2020 and beyond.
Melissa, named to the Top Women in Media class of 2018, is the publisher of Midwest Living and Meredith Travel Marketing. Industry leaders in tourism content marketing, Melissa and her team consistently deliver best-in-class marketing and custom content that encompass every media platform—print, digital, video and social media. Melissa first entered the tourism industry as the marketing manager of Great Lakes of North America where she served as the American ambassador for inbound international familiarization tours with tour operators and travel writers from Germany and the United Kingdom; plus she was responsible for coordinating FAM trips, international trade shows, and sales missions by working with state tourism offices, CVBs, hotels, airlines, and attractions in each of the Great Lakes states.