June 3, 2020
Webinar: Refocusing on Drive Markets
Jason Therrien of thunder::tech
Online Webinar (Must Register)
Webinar: Refocusing on Drive Markets | Jason Therrien of thunder::tech
June 3, 10 a.m. EST
In the COVID-19 recovery, no market can be counted out as being important to the rebound of travel and tourism. Our own backyards and neighboring drive markets will be the first to help destinations reopen and get your organization back on its feet. We’ll discuss approaches to reawakening and engaging these markets in ways that make sense based on changing consumer behaviors. We’ll talk about the potential of fall and drive travel, the social mindset and how that is influencing travel decisions, the importance of customer relationships and loyalty programs, the importance of considering changing traveler motivations, the potential of micropolitan areas and more.
Jason Therrien is a founder, investor, board member and civic leader. He’s started several businesses since 1997, including thunder::tech, an integrated marketing agency that accelerates brands to innovate and win in a connected world. Today, that one-man shop has grown into a 40+ person agency servicing clients coast to coast and internationally, specializing in brand building, digital transformation and communication strategies. As the president of thunder::tech, Therrien oversees the growth and expansion of the integrated marketing agency. He works with the Account Services Team to provide strategic planning and counsel for clients. His specialties include developing strategy for integrated and digital marketing, public relations and communications for a variety of clients ranging from mid-market to Fortune 500 companies. Some of these notable clients include the Pro Football Hall of Fame, Henkel, the Rock and Roll Hall of Fame, The Kresge Foundation, Sexy Hair, the Cleveland Clinic and PPG Industries.