July 8, 2020
Webinar: The New Normal of the Travel Consumer Journey
Kelsey Baclawski, Dispatch Media Group
Online Webinar (Must Register)
July 8, 10 a.m. EST | The New Normal of the Travel Consumer Journey | Kelsey Baclawski, Leah Mallory & Ellyn Thorson (LOCALiQ formerly Thrivehive)
July 8, 10 a.m. EST
Kelsey, Leah and Ellyn will focus on what is going to be the "new norm" for travelers and will provide data on the consumer journey for the travel industry. They will educate on a various digital tactics to drive messaging to engage travelers. Kelsey, Leah and Ellyn will bring USA Today data (now part of their company) to show how consumer behavior is changing and will be impacted by COVID-19 and will feature case studies that have worked well for travel clients in Ohio and in other markets across the country.
1) How to take information on the consumer journey and actually apply it to a marketing strategy.
2) What will the 'new norm' of the travel industry be and why messaging is even more important throughout and after COVID-19.
Kelsey is a Senior Digital Specialist at LOCALiQ Columbus part of The Columbus Dispatch and Gannett. She has over 6 years of digital marketing experience and working with clients to ensure their advertising and marketing plans are successful. Travel and Entertainment are two industries she focuses in and serves on the OTA Marketing/PR Committee. She is Google Analytics and Google Ads Certified. Kelsey lives in Columbus, Ohio with her husband Matt, daughter Lillian, and cat Cheddar.More Info