Details
 

04/18/2022

Social Media Community Manager

Remarkable Lake County OH

The Social Media Community Manager will use their creativity and skills to share stories and activities in Lake County to encourage engagement and connection among travel and tourism stakeholders. This team member will create and share original content, photos and video across Social Media channels as well as gather and promote local event and tourism-related business information. This person will build and implement strategies to engage traveling audiences, increase exposure for local businesses and events, grow our vibrant membership program and support the organizations’ overall marketing and branding efforts. The ideal candidate is a proactive, motivated individual who loves storytelling with a strong background in creating and sharing unique, engaging online content.

Reports to: Executive Director, Remarkable Lake County, OH

Duties & Responsibilities:

  • Create, schedule and post high-quality, relevant and engaging content across all platforms (Facebook, Instagram, Twitter, YouTube and TikTok) maintaining brand consistency
  • Engage with social community, including our membership base, and oversee day-to-day management of social media platforms
  • Work with team to create social media strategy that aligns with marketing and community outreach efforts and maintain social media content calendar
  • Collaborate with travel and tourism stakeholders and members to create unique, compelling content
  • Maintain event calendar on MyLakeOH.com to promote local events
  • Responsible for gathering content and sending out the organizations bi-weekly email newsletter
  • Create actionable plan to maintain and grow audiences for all social media platforms
  • Research and recommend new programs to develop brand awareness, grow web traffic and increase visitors to the County
  • Stay up-to-date on current trends in social media and report metrics to Executive Director on a regular basis
  • Work alongside third-party marketing partners to ensure the organizations’ digital marketing plan and social media plans work cohesively together
  • Assist Executive Director in maintaining and growing the organizations’ Membership program including providing digital benefits to member organizations
  •  Assist Executive Director in promotion and overall execution of the organizations’ Arts & Culture Grant Program and Community Events Grant Program
  • Periodically attend community events to gather content for social media platforms as well as to interact with attendees on behalf of the organization
  • Establish and maintain a positive relationship with Lake County hotels and lodging partners to reach mutually beneficial goals
  • Work with partners as a community liaison for Remarkable Lake County, OH
  • Create and execute social media promotional campaigns and giveaways to reach overall marketing goals
  • Establish relationships and connect with external publishers, authors and influencers to share content
  • Assist the Executive Director with outreach efforts such as creating news releases, Fam Trips, Group Tour inquires and events, influencer relations and media requests
  • May be asked to attend trade shows and seminars relevant to social media duties and promotion of travel and tourism

 

Requirements:

  • Minimum of 1 to 3 years’ experience in social media, communications, marketing, public relations or a related field
  • Excellent communication, organizational and writing skills
  • Social media expertise
  • Creative thinker
  • Self-motivated
  • Positive, professional and diplomatic in all communications
  • Skilled in creative content creation and management
  • Skilled in Microsoft Office software
  • Knowledge of Lake County, OH and surrounding area is a plus
  • Graphic design experience is a plus
  • Video production experience is a plus
  • Travel and Tourism industry experience is a plus

 

Benefits:

  • Health Insurance
  • Dental Insurance
  • Health Savings Account
  • Retirement Plan
  • 20 Days Paid Time Off
  • Comp Days for working Special Events
  • Group Life Insurance
  • Flexible Schedule

 

The deadline to apply is April 30, 2022

 

Apply thru LinkedIn. 

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