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01/13/2023

Updates 01/13/2023: Ohio's Travel Industry and Current Travel Research

TRAVELERS CONTINUE TO REPORT ON WHAT IS IMPACTING THEIR DECISION TO TRAVEL; ALSO SEE WHAT LEVEL OF SERVICE TRAVELERS ARE EXPECTING IN THE NEXT THREE MONTHS

Key findings from Longwoods International, fielded Jan. 4:

  • Factors influencing Americans decision to travel in the next six months remain somewhat the same since Oct. 2022:
    • 15% of travelers said COVID-19 greatly impacts their decision to travel compared to 14% in Oct. 2022
    • 30% of travelers said their personal financial situation impacts their decision to travel compared to 27% in Oct. 2022
    • 27% of travelers said transportation costs would greatly impact their decision to travel compared to 26% in Oct. 2022
  • Due to the impact of inflation, travelers also share what they plan to reduce spending on while traveling:
    • 36% said they are reducing how much they spend on retail
    • 34% said they are reducing how much they spend on entertainment and recreation
    • 32% said they are reducing how much they spend on food and beverage
    • 30% are choosing destinations closer to home
    • 24% are looking to drive instead of fly
  • Travelers were also asked to compare the level of service they received from tourism and hospitality businesses compared to Aug. 2022:
    • 53% said the same level of service as before the pandemic compared to 56% in Aug. 2022
    • 27% said a lower level of service than before the pandemic compared to 22% in Aug. 2022
    • 20% said a higher level of service than before the pandemic compared to 22% in Aug. 2022
    • 61% if travelers reported they expect the same level of service as before the pandemic in the next three months

Additional Market and Industry Updates

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