Complete Story
03/03/2023
Updates 03/03/2023: Ohio's Travel Industry and Current Travel Research
VISITORS TRUST EXHIBIT-BASED ORGANIZATION NOW EVEN MORE THAN PRE-PANDEMIC
Key findings from IMPACTS, published March 1, 2023:
- A recent study finds museums and other exhibit-based cultural organizations are trusted more than they were in 2019.
- In 2019, 68% of people said they trusted exhibit-based attractions. That percentage has grown to 73%.
- Researchers suggest that when people spent more time online during the pandemic, organizations met the needs of their audiences through articles, virtual talks, emails and social media which led to greater connectedness with museums and other exhibit-based attractions.
ATTRACTION VISITATION EXPECTED TO GROW
Key findings from PGAV’s Voice of the Visitor, published Feb. 22, 2023:
- According to Voice of the Visitor, the forecast for 2023 shows 15% increase in attraction visitation over 2022.
- Repeat visitors continue to be important. Research indicates that visitors intending to return to the same attraction visited in 2022 is only down slightly at 69% versus 74% last year. Theme parks, water parks, zoos and aquariums were among the attractions most likely to attract repeat visitors.
- Visitation was up 28% in 2022 and is expected to exceed 2019 levels by 7% in 2023, which is great news!
- Among the top attractions people visited last year were the following:
- 30% visited a historic landmark
- 28% visited a national or state park
- 28% visited a zoo or animal attraction
- 26% visited a theme park
- 24% visited a theater
- 24% visited a family entertainment center
- 21% visited a history museum
- Sustainability remains something to consider, particularly if you hope to attract Gen Z. Sustainability is not just about the environment, it includes protecting cultural heritage and social sustainability (social inequality and racial injustice).
