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05/19/2023

Updates 05/19/2023: Ohio's Travel Industry and Current Travel Research

AAA REPORTS ON MEMORIAL DAY WEEKEND TRAVEL; OHIO DESTINATION ON LIST OF TOP U.S. CITIES AMERICANS PLAN TO TRAVEL TO OVER THE HOLIDAY WEEKEND

Key findings from AAA Newsroom, fielded April 2023:

  • According to a recent study, AAA projects more than 42 million Americans to travel 50 miles or more from home on Memorial Day weekend. That is a 7% increase from 2022.
  • As for how Americans plan to travel this Memorial Day weekend:
    • Nearly 3.4 million travelers are expected to fly to their destinations, increasing 11% from 2022.
    • More than 37 million Americans plan to drive to their destination this year, increasing 6% from 2022.
  • Orlando, New York City and Las Vegas are the top destinations Americans are planning to travel to over the holiday weekend, Canton, Ohio is on the list for most popular U.S city to visit over Memorial Day weekend this year.

REPORTS OVER THE LAST THREE YEARS SHOW JUST HOW COMFORTABLE AMERICANS ARE DOING ACTIVITIES THAT MAY INVOLVE CROWDED SPACES

Key findings from Morning Consult, fielded between May 2020 and May 2023:

  • Morning Consult has tracked how comfortable Americans are attending activities that may involve crowded spaces since the COVID-19 pandemic started in 2020.
  • Going out to eat has seen the biggest jump in comfortability. In May 2020 only 23% of Americans felt comfortable going out to eat, increasing to 77% in May of 2023.
    • Though the pandemic altered how we order food (contactless, delivery), the National Restaurant Association’s State of the Restaurant Industry report shows that the food service industry will reach $997 billion in sales.
  • As for summer music festivals, 3 in 5 Americans said they feel comfortable attending a concert. Millennials are feeling the most comfortable out of all generations with 65% saying they feel comfortable attending a music festival.
  • Americans still feel more comfortable flying domestically (57%) than internationally (48%).
  • Fans in the sports world feel comfortable cheering on their team in person. For the NFL, crowds hit more than 69,000 attendees last year, increasing 3% year over year.

Additional Market and Industry Updates

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