Complete Story
12/01/2023
Updates 12/01/2023: Ohio's Travel Industry and Current Travel Research
HOLIDAY TRAVEL PREDICTED TO INCREASE. ONLINE BOOKING, SUSTAINABILITY, AND LATE AND CONTACTLESS LODGING CHECK-INS AMONG WHAT TRAVELERS MAY BE SEEKING
Key findings from PwC:
- Nearly 40% of consumers will spend more this holiday compared to last year. In fact, consumers will spend 7% more than they did in 2022, averaging $1,530 on gifts, entertainment, and travel during the holiday season.
- Travel is predicted to be a big winner when it comes to holiday spending, with an estimated increase of 12% in holiday travel expenditures this year over last year.
- Though millennials are still at the top of spending this holiday season, Gen Z is looking to spend 15% more in 2023 than 2022, making this generation the widest percentage increase.
- 58% of Gen Z will travel this holiday vs. 47% of all consumers.
- For 2023, travelers are looking for tech-enabled convenience. They want online booking (77%), the ability to bypass human agents (63%), and sustainable travel options (57%).
- When staying at hotels, travelers are seeking:
- Late check-in (77%)
- Mobile key access (74%)
- Contactless hotel check-in (64%)
- Though 80% of consumers are spending the same or more than 2022, inflation remains a concern. Consumers are looking for deals to counteract price increases (77%) and they expect all items to be priced higher (73%).
