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11/15/2024
11/15/2024: Ohio's Travel Industry and Current Travel Research
MILLENNIALS SEEM TO BE GUIDING THE WAY WITH OVERNIGHT TRIPS AND DAY TRIPS. ADDITIONAL INFORMATION ON WHERE GENERATIONS ARE RESEARCHING DESTINATIONS IS SHARED.
Key findings from Future Partners, published Nov. 12:
- Nearly half of Americans took an overnight trip in the past month. The majority being Millennials.
- Nearly 30% of Americans expect to travel more in the next year, again majority being Millennials.
- Over half of Americans took a day trip in the past month, however, year-over-year numbers are down.
- Interestingly, almost 30% of Americans have visited destinations featured in movies or TV.
- Instagram ranked high among Millennials (35%) and Gen Z (32%) for research on potential travel destinations last month.
- After digging deeper for generations top five places to research destinations, Future Partners found TikTok is the top choice for Gen Z travelers and Facebook is the only platform to make top five on all generation’s lists.
