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01/24/2025

Updates 01/24/2025: Ohio's Travel Industry and Current Travel Research

THOUGH INFLATION IS STILL ON AMERICAN’S MINDS, IT MAY BE A LITTLE LESS LIKELY TO IMPACT TRAVEL PLANS. MOST AMERICANS ARE PLANNING AHEAD FOR TRAVEL IN SPRING AND SUMMER.

Key findings from Longwood International, fielded Jan.8:

  • Travel demand continues to remain steady after the New Year, with 90% of Americans planning to travel within the next six months. This indicates a demand along with a potential surge in tourism-related activities.
  • Most respondents said they are planning for spring and summer travel - 42% said they have travel plans within the next two months and 58% are planning trips more than three months out.
  • While travelers are still planning to travel in the next six months, they still have concerns:
    • 54% said inflation greatly impacts their decision to travel in the next six months.
    • 52% said personal financial situation greatly impact their decision to travel in the next six months.
    • 25% also said transportation costs greatly impact their decision to travel in the next six months.
    • 42% said gas prices greatly impact their decision to travel in the next six months.
  • Though inflation is still on Americans minds and impacting their decision to travel, it seems to have decreased since November of 2024. In November, 31% of travelers indicated inflation having a great impact on their future travel plans. This number has decreased to 28% in January 2025.

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