From Reports and Dashboards Into Action: What’s Important and How do I get There!
Register Now to Learn the Latest During a Travel Marketing Powercast
LEARN HOW TO MEASURE WHAT REALLY MATTERS
When is the Webinar?
June 23 at 10:30 a.m.
What will be Discussed?
There is so much data out there and new tools are emerging at a rapid pace. This session will help you figure out what’s important for your organization and how to put your data into action without drowning in it!
What are the Key Takeaways?
- How to know what to measure
- Tools that can simplify this for you
- Actionable insights on how to put the data to work to drive your decisions.
- The importance of using multiple data sources.
Meet the Experts:
Ktimene Axetell - Arrivalist
Ktimene Axetell, Vice President of Industry Relations at Arrivalist, is a thought leader in the application of digital technologies for tourism sustainability. With an international career spanning two decades, including martech leadership roles at Sony and Napster and research with United Nations World Tourism Organization, she has led organizations to win awards including the National Geographic Traveler Platinum Award for Sustainable Tourism. She holds a BA in Economics from University of Virginia and an MA in Tourism Economics & Communication from Università della Svizzera italiana in Lugano, Switzerland. She enjoys guest lecturing in economics in her free time.
Anna Blount – Longwoods International
Anna Blount is a Vice President of Research at Longwoods International where she manages client relationships and provides oversight for research programs. With more than 15 years’ experience in market research, Anna develops, implements, and supports quantitative and qualitative research projects; focusing on visitation, resident sentiment, and ROI/image studies, as well as geolocation data. She is currently a Travel & Tourism Research Association (TTRA) International board member. Currently, Anna manages multiple client accounts for Longwoods, including TourismOhio, the Indiana Destination Development Corporation, the Kentucky Department of Tourism, and the West Virginia Department of Tourism.
Erik Evjen - Tourism Economics, an Oxford Economics Company
Erik Evjen is a Director of Data Analytics & Insights at Tourism Economics, a global tourism forecasting and quantitative analysis firm. At Tourism Economics, Erik developed and manage SYMPHONY, a customized business intelligence platform designed to help destination marketing organizations (DMOs) quiet the noise of complex data, compose crystal clear intelligence, and amplify the importance of destination sales and marketing to stakeholders. Prior to joining Tourism Economics, Erik lead Philadelphia Convention & Visitor Bureau’s research department for five years, and currently serve on several national tourism related boards and committees, including the TTRA International Board of Directors.
Don't Miss Out!
Register for Future Travel Marketing Powercasts
June 21 at 10:30 a.m. – Inbox Bullseye! How to Send Targeted Emails That Actually Land
Guests include Veronica Williams and Kyle Peters of Simpleview
June 23 at 10:30 a.m. – Reports and Dashboards Into Action: What’s Important, How Do We Get There!
Guests include Andria Godfrey of Longwoods International, Ktimene Axetell of Arrivalist, and Erik Evjen of Tourism Economics