Complete Story
01/03/2025
Ohio Travel Talks: Influencers
We know you're curious! We have the same question as you - how can my organization, attraction, museum, or any other travel industry entity, benefit from influencers? Let’s start off 2025 strong with a better understanding of influencers and how regardless of what type of organization you are, you can benefit by incorporating one or two into your marketing strategy.
For this Ohio Travel Talks, hear from Meg Berno with Experience Columbus, Jordan Posner with FoodFest Media, along with Hannah Adams with Orchard on Catawba Island. Each will share their insights in working with influencers, how it has benefited their business, and inspire you to take the next step in working with influencers. Click below to join the member-only virtual conversation on Jan. 15, 2025 at 11 a.m.
Meg Berno is the Director of Content Strategy at Experience Columbus where she serves as the head of influencer marketing, social media and the blog contributor program. Meg has served Ohio’s tourism industry for the past seven years with roles at TourismOhio and Visit Dublin prior to her role at Experience Columbus. Meg is a proud graduate of OTLA, Leadership Columbus’ Signature Program and a Destinations International’s 30 Under 30 Honoree.
Jordan Posner, of @midwest_foodfest, is a social media manager and food photographer who elevates local restaurants and brands through creative photography. She started her Instagram account which documents food and restaurants around the Columbus area in 2016. When she’s not managing social media or taking photos for local restaurants, you can find her eating pizza and snapping photos of her meals wherever she goes!
Hannah Adams is a luxury marketing and hospitality professional with almost 15 years of experience, having started her journey as a teenager working at a local ice cream stand. Known for her strong guest-focused mentality and passion for service, she has worked across various roles in the restaurant and hospitality industries, from national legacy brands like Bob Evans Restaurants to craveable superstars like Condado Tacos. Hannah's expertise includes building and maintaining brands, planning marketing strategies, and driving business growth by creating a reason for guests to believe. Currently, she is serving as the Director of Marketing and Brand Management at Orchard on Catawba Island, a 24-acre agritourism destination and 2024 finalist for Best Restaurant in Northern Ohio by the Ohio Restaurant & Hospitality Association.
