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May 24, 2022
10:30AM-11:30PM

HR Meets Marketing: Using Social Media and Marketing to Overcome Hiring Challenges

Webinar

In the time of the “Great Resignation,” brands are struggling to find talent to fill open positions. One of the sectors we have seen the most struggle in is tourism and hospitality. But you are not alone. The recent JOLTS survey (Job Openings and Labor Turnover Survey) understands the entire economy and every organization is seeing a change in how they staff. Making things worse is the evidence pointing to the likelihood of this being an ongoing problem. But all is not lost - there are many branding tactics you can take as an employer to keep a steady stream of applicants coming your The old tricks aren’t working anymore, but there are ways to shift your budget away from old tactics and focus on the way of the future. This means thinking outside of the box and creating content and social media posts to strategically promote your employee brand and support your hiring efforts.

Key Takeaways:

  • What employer branding is and why it's important
  • Tools for modern recruiting - Instagram Reels and TikToks are just a few
  • Why reputation management is important
  • Ways to use content to drive employee branding
  • Using search engine optimization for job postings and industry searches

Presented by: Jason Therrien, President, thunder::tech

Jason Therrien is a founder, investor, board member and civic leader. He’s started several businesses since 1997, including thunder::tech, an integrated marketing agency that accelerates brands for a connected world. Today, thunder::tech has grown into a 40+ person integrated marketing agency servicing clients coast to coast and internationally with a practice specifically dedicated to the Destination industry. They specialize in digital marketing, brand strategy, communications, web development, social media, and advertising.

His experience includes creating integrated marketing strategies for clients ranging from middle market to Fortune 500 brands. Some of these notable clients in the Destination industry range from the Country Music Hall of Fame, the Pro Football Hall of Fame, Cedar Fair, various DMOs, the NBA All Star Game, W Hotels, private clubs, casinos, waterparks and more.

CLICK HERE to Register

 

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2022-05-24 10:30:00 2022-05-24 23:30:00 America/Detroit HR Meets Marketing: Using Social Media and Marketing to Overcome Hiring Challenges In the time of the “Great Resignation,” brands are struggling to find talent to fill open positions. One of the sectors we have seen the most struggle in is tourism and hospitality. But you are not alone. The recent JOLTS survey (Job Openings and Labor Turnover Survey) understands the entire economy and every organization is seeing a change in how they staff. Making things worse is the evidence pointing to the likelihood of this being an ongoing problem. But all is not lost - there are many branding tactics you can take as an employer to keep a steady stream of applicants coming your The old tricks aren’t working anymore, but there are ways to shift your budget away from old tactics and focus on the way of the future. This means thinking outside of the box and creating content and social media posts to strategically promote your employee brand and support your hiring efforts. Key Takeaways: What employer branding is and why it's important Tools for modern recruiting - Instagram Reels and TikToks are just a few Why reputation management is important Ways to use content to drive employee branding Using search engine optimization for job postings and industry searches Presented by: Jason Therrien, President, thunder::tech Jason Therrien is a founder, investor, board member and civic leader. He’s started several businesses since 1997, including thunder::tech, an integrated marketing agency that accelerates brands for a connected world. Today, thunder::tech has grown into a 40+ person integrated marketing agency servicing clients coast to coast and internationally with a practice specifically dedicated to the Destination industry. They specialize in digital marketing, brand strategy, communications, web development, social media, and advertising. His experience includes creating integrated marketing strategies for clients ranging from middle market to Fortune 500 brands. Some of these notable clients in the Destination industry range from the Country Music Hall of Fame, the Pro Football Hall of Fame, Cedar Fair, various DMOs, the NBA All Star Game, W Hotels, private clubs, casinos, waterparks and more. CLICK HERE to Register   Webinar