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May 26, 2022
10:30AM-11:30PM

The TikTok Tide: Key Trends and Best Practices

Webinar

Destination Analysts will present the latest TikTok trends for travel marketing. With data from Destination Analysts’ national travel sentiment tracking study and video clips from qualitative in-depth interviews with real travelers who use TikTok, this session will shed light on how TikTok is currently used for travel inspiration and travel planning. Attendees will learn current trends around who uses TikTok and why, how TikTok users engage with the platform for travel inspiration and travel planning and how travel marketers use and work with TikTok.

Key Takeaways:

  • Current trends around who uses TikTok and why
  • How TikTok users engage with the platform for travel inspiration and travel planning
  • How travel marketers use and work with TikTok

Presented by: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts

David is a highly regarded information privacy attorney who received his JD from the University of San Francisco. David oversees the analysis, retention and security of data collected in Destination Analysts’ diverse research programs. With his BS in Engineering, Mathematics and Statistics from the University of California, Berkeley, David brings his specialization and skills to Destination Analysts’ quantitative work, particularly in segmentation analysis and economic modeling. With curiosity and determination, David‘s passion for applying practiced data science methodologies to new and innovative situations has lead the creation of Destination Analysts’ Geo-location data analysis services. By continuously pushing boundaries and asking critical questions, David’s work in location data analysis has become highly valued in the tourism industry for his ability to develop creative solutions and communicate complex concepts in a defensible and relatable way. David is a frequent speaker on tourism insights at travel industry events and enjoys exploring the complexity of dark chocolate and red wine.

His experience includes creating integrated marketing strategies for clients ranging from middle market to Fortune 500 brands. Some of these notable clients in the Destination industry range from the Country Music Hall of Fame, the Pro Football Hall of Fame, Cedar Fair, various DMOs, the NBA All Star Game, W Hotels, private clubs, casinos, waterparks and more.

CLICK HERE to Register

 

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2022-05-26 10:30:00 2022-05-26 23:30:00 America/Detroit The TikTok Tide: Key Trends and Best Practices Destination Analysts will present the latest TikTok trends for travel marketing. With data from Destination Analysts’ national travel sentiment tracking study and video clips from qualitative in-depth interviews with real travelers who use TikTok, this session will shed light on how TikTok is currently used for travel inspiration and travel planning. Attendees will learn current trends around who uses TikTok and why, how TikTok users engage with the platform for travel inspiration and travel planning and how travel marketers use and work with TikTok. Key Takeaways: Current trends around who uses TikTok and why How TikTok users engage with the platform for travel inspiration and travel planning How travel marketers use and work with TikTok Presented by: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts David is a highly regarded information privacy attorney who received his JD from the University of San Francisco. David oversees the analysis, retention and security of data collected in Destination Analysts’ diverse research programs. With his BS in Engineering, Mathematics and Statistics from the University of California, Berkeley, David brings his specialization and skills to Destination Analysts’ quantitative work, particularly in segmentation analysis and economic modeling. With curiosity and determination, David‘s passion for applying practiced data science methodologies to new and innovative situations has lead the creation of Destination Analysts’ Geo-location data analysis services. By continuously pushing boundaries and asking critical questions, David’s work in location data analysis has become highly valued in the tourism industry for his ability to develop creative solutions and communicate complex concepts in a defensible and relatable way. David is a frequent speaker on tourism insights at travel industry events and enjoys exploring the complexity of dark chocolate and red wine. His experience includes creating integrated marketing strategies for clients ranging from middle market to Fortune 500 brands. Some of these notable clients in the Destination industry range from the Country Music Hall of Fame, the Pro Football Hall of Fame, Cedar Fair, various DMOs, the NBA All Star Game, W Hotels, private clubs, casinos, waterparks and more. CLICK HERE to Register   Webinar